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Lead Generation

Improving Targeted Lead Generation

| 4 Minutes to Read
Screenshot of Improving Targeted Lead Generation video.

Why are effective, targeted lead generation strategies essential for your business? Digital marketing is an integral part of every successful business's future; we preach it, we believe it, and we live it. It's what we do and what we're passionate about. However, digital marketing is a vast and ever-changing arena, so we know it's not as simple as digital marketing = success. The best digital marketing campaigns come from hard work, research, adaptability, and, most importantly, a desire to bring value to consumers.

Ah, the consumer; the smart, socially-savvy potential customer that has you and hundreds of other companies after their business. Oh, and there are millions and millions of consumers out there, only some of whom are interested in your products and services. Some businesses don't narrow their target marketing at all (which is a huge mistake). More commonly, businesses don't have a good handle on how to define a smaller audience that has a higher-than-average interest in their offerings. And that's where this month's WSI Digital Marketing Video Series can help!


Generate Targeted Leads in 2024

There are businesses and marketers out there - and maybe you're one of them - pulling out their hair because digital marketing isn't working how it's supposed to. So you switch it up, try shorter content, more frequent social media posts, and a PPC campaign - but nothing works. Well, what if you didn't have to change your strategy or tactics? What if all you had to do was improve targeted lead generation? Hey, it could happen, and it's a lot less work than changing your whole strategy. Take a look at these four ways to improve targeted lead generation and generate high-quality leads in 2024:

1. Pay-Per-Click and Google Ads Advertising

Pay-per-click (PPC) campaigns delivered through Google Ads are a great way to narrow your target market. Since you will determine the search phrases for which you'd like your ads to appear, you're already engaging with a form of targeting. Once you're plugged into Google's Display Network, you'll begin to see patterns and trends in the behavior of the consumers who are showing the most interest in your brand's products or services. With PPC and Google Ads advertising, not only do you get a steady stream of targeted traffic to your landing pages, but you also receive insight into which phrases are converting at the highest rate. For simplicity's sake, PPC campaigns are one of the easiest ways to begin improving your targeted lead-gen.

2. Lead Generation With Micro Targeting

It's no secret that data is important to marketing teams and strategies, especially in 2024 and beyond. But companies often think about data the wrong way. When something doesn't work, marketers move on to the next tactic in hopes that it performs better. Everything a marketer does - whether it's successful or not - generates data. Learn to use every piece of information you have access to. For example, use old data from a failed marketing tactic to intensely micro-target your next campaign. This means that if you have data on the target group for an old, failed campaign, make sure that your new campaign does not reach any of the same people. The more granular and focused you can be with targeting, the better your results.

3. Boost Display Ads Using Retargeting

Retargeting is like magic (no, seriously). There's no better way to target an audience than to focus on people who have explicitly shown interest in a product you offer (as in they've contacted you about it, looked at your page online, or had an item in their cart). These people want to become your customers; they just aren't ready, or maybe they have a question. You should be converting this group of consumers at a pretty high rate, and retargeting will boost conversions and help you excel at capitalizing on the interest your brand generates.

4. Zoom in With Location Targeting

You've heard it before: "Location, location, location!" A growing component of digital marketing is focusing on the location of your consumers. In addition to local search, social and content campaigns, you can also target ads at your potential customers based on their location. If you're a brick-and-mortar business, this is a massive opportunity for you to get the jump on your sluggish competitors. With consumers becoming increasingly mobile (which also means reliant on their mobile devices for information), you can boost your business with some mobile marketing savvy and zoomed-in location targeting.

Targeted B2B Lead Generation - Quality Leads

Targeted B2B sales leads involve identifying companies that align with your ideal customer profile. This goes beyond basic demographics and considers factors like industry, company size, budget, and specific pain points. By customizing your outreach to address their unique challenges and showcasing how your product or service solves their problems, you'll generate leads more likely to convert into paying customers.

If you have any more questions about improving targeted lead generation, contact WSI today, your trusted Digital Marketing company.

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