Behind Every Great Business is a Dedicated Leadership Team

Our management team is comprised of business-savvy individuals who have been with WSI for a combined total of 115 years! They are a dedicated bunch who live and breathe each of our core values. But don't let their professional pictures below fool you — they all know how to hang with the best of them!

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Mark Dobson

Co-Founder

Mark Dobson

Co-Founder

Mark Dobson has been with WSI since our inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies. His knowledge of the development of human potential and his understanding of behavioral patterns has been instrumental in developing the WSI System over the course of the years.

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Valerie Brown-Dufour

President

Valerie Brown-Dufour

President

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.

Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a master's degree from the University of Toronto.

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Daniel Lattanzio

VP Franchise Development

Daniel Lattanzio

VP Franchise Development

Daniel is a passionate team leader who has been with WSI since 1996. Having come from a long background in franchising, Daniel started with WSI in the early days to help build and grow WSI's franchise model, both locally and globally. After being involved in multiple areas of the digital marketing business, he found his home as Vice President of Franchise Development.

Over the last 12 years, Daniel has worked with his team to build the WSI Network of Consultants worldwide. He stands behind the successful, team-developed model of “Real People Do Real Things.”

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Rimma Jaciw

VP Global Operational Performance

Rimma Jaciw

VP Global Operational Performance

Since joining WSI in 2004, Rimma has been instrumental in the growth and development of the company through the various roles she has held, which include Customer Service and Support Manager, Director of Franchise Operations, Director of Compliance and currently, Vice President of Global Operational Performance.

Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal, regional and global events, billing and collections, and financial performance. She is an alumnus of the Certified Franchise Executives program and is the corporate liaison for the International, the French and the Canadian Franchise Associations.

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Michael Monaghan

VP Field Operations

Michael Monaghan

VP Field Operations

Michael Monaghan has had a long tenure within WSI holding several positions in the organization. From 1998 to 2012 he held the position of International Development Director where he played a leadership role in the franchise development team. From 2012 to 2015 Michael held the title of Director of Master Franchise Operations where he oversaw the WSI Master Franchise program.

In 2016 Michael was promoted to Vice President of Field Operations where he now heads up the Franchise Business Coaching as well as leading the channel of WSI supplier partners.

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Shaunak Dave

VP Information Technology

Shaunak Dave

VP Information Technology

Shaunak began serving as WSI’s Vice President of Information Technology in April 2011. Previous to this, he was the Director of Information Technology, having joined the company in June of 2009.

Shaunak has over 16 years of experience in the areas of telecommunications, information technology, cloud computing, and enterprise applications and education. Shaunak specializes in the areas of strategic initiatives, automation, and optimization of IT environments both from an infrastructure and enterprise applications perspective.

Global Leadership

Here are some of the digital marketing experts that are a part of the WSI network. They are passionate about helping businesses solve their digital marketing problems. 

Alison Lindemann

Alison Lindemann

Digital Marketing Consultant

Alison has been part of the WSI Consultancy team since 2004, consistently a top 20 revenue earner within the WSI network. Prior to WSI, Alison worked for Farmers Insurance as the Director of Sales as well as the Director of Service Center Operations, amongst other positions in her 17-year tenure with the organization. She played an instrumental role in the restructuring of Farmers, ultimately resulting in a reduction from 19 service centers to one. She received both the Superior Service Award and Farmers’ Management Excellence Award during her course of employment. She holds a BSBA degree from Washington University in St. Louis – Olin Business School and holds the CPCU Designation, ARP Designation, and numerous certifications including Advanced Social Media and Adaptive SEO. She recently co-authored a book, along with several other top consultants, titled Digital Minds, which is used in several universities and is available for purchase on Amazon.
Benjamin Smith

Benjamin Smith

Digital Marketing Consultant

Benjamin Smith has been helping companies thrive as a digital marketing professional since 2002. He serves businesses all over the world from his office near Milwaukee, WI, USA. He is also the WSI Area Representative for Wisconsin, Minnesota, North Dakota, South Dakota, and Iowa, USA. Benjamin specializes in the strategic optimization of online marketing channels. His team is responsible for a high-performing portfolio of multi-million dollar digital campaigns for clients large and small.

He uses business strategy and web analytics data to develop and implement digital marketing programs that generate sales and leads honestly and effectively. Benjamin is a Google Partner, is certified by Acquisio, and is a member of the Search Engine Marketing Professionals Organization.

Bernard Claude

Bernard Claude

Digital Marketing Consultant

J. Burns Smith, Jr.

Burns Smith

Digital Marketing Consultant

J. Burns Smith Jr. is the owner of WSI Star Web Solutions, a digital marketing agency based in Jackson, MS, but has clients across the central and southern United States. Affiliated with WSI out of Toronto, Canada, the agency’s core skill set is designing and implementing custom digital marketing strategies for its clients. This includes search engine marketing, display advertising, social media management services, mobile marketing, and custom website design.

Burns is a co-author of the book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing.

Caio Cunha-1

Caio Cunha

Digital Marketing Consultant

Caio Cunha is an International Executive experienced in business enablement, digital marketing strategies, and leading businesses in Brazil to continuous revenue growth and margin improvements. As a leader in strategy, online marketing/internet solutions, including inbound marketing and business enablement, Caio is responsible for the Brazil Master Franchise for WSI and is a member of the Global WSI Internet Consultancy Advisory Board, since 2010. Over the years he has grown the business in Brazil to a representative network of WSI consultants, local partners, and vendors.

As Master for Brazil, he supports the local WSI network, strengthening the brand, offering training & support, generating marketing & lead generation material and events, and developing local eMarketplace offerings.

Carlos Guzman

Carlos Guzman

Digital Marketing Consultant

Carlos has been involved in technology, sales, marketing, and digital marketing for more than 30 years. He has also been a WSI Certified Internet Consultant since 2004. He tries to learn as much as he can from the market, from experts, from his peers at WSI and from my customers. Everything he learns and knows is shared through the services he provides and the campaigns he creates and manages for his customers.

His pride is his team of 30+ members at Prospect Factory, all of them dedicated to the success of their clientele with a passion for online marketing.

Chris Muray

Chris Murray

Digital Marketing Consultant

Chuck Bankoff

Chuck Bankoff

Digital Marketing Consultant

Chuck is the Senior Strategists with Kreative Webworks, a WSI Digital Marketing agency since 1999. Chuck is a Speaker, Author & Trainer to other WSI Internet Consultants worldwide. Chuck directs a team of creative and technical professionals to develop and manage his client’s lead generation programs and is directly responsible for their online ROI. Before founding Kreative Webworks, Inc. in 1999, Chuck was Leader of Learning & Development and a manager of special projects for Honeywell. Chuck holds a BFA from Long Island University and an MBA from Keller Graduate School of Management. Chuck also holds Certificates in Digital Electronics from DeVry University, Lean Enterprise System Design from the University of Tennessee, E-Commerce Business Strategies from USC and advanced Search Engine Optimization from SEMPO (Search Engine Marketing Professionals Organization) and is HubSpot certified.
Cormac Farrelly

Cormac Farrelly

Digital Marketing Consultant

Cormac has been a Digital Marketing Strategist with WSI for the past 10 years. He enjoys helping executives, business owners, and entrepreneurs understand how to take advantage of digital technologies to support their business objectives. He directs an agile team of creative, analytical, and technical professionals to develop strategically relevant digital campaigns with a powerful social “footprint” for his clients.

Prior to setting up WSI’s Dublin Office in Ireland, he managed Professional Client Service organizations within global corporations such as Oracle and BearingPoint. Cormac has managed several Digital Marketing engagements in Ireland and overseas for public and private sector clients and has worked closely in an advisory capacity with government departments.

David Motkoski

David Motkoski

Digital Marketing Consultant

I am passionate about business and marketing on the internet. As a Digital Marketing Consultant, my focus is on working with locally-owned small and medium-sized businesses in Edmonton and area. My specialty is creating strategies that change a website into a money-making tool by generating new leads that become new customers. With over 15 years’ experience helping businesses, I understand the issues that local businesses face.

I follow a proven six-step process to create solutions, manage results, and generate measurable returns (ROI) on marketing dollars. By listening carefully to each client’s concerns and needs, my goal is to create a positive experience for each client and help grow their business.

Eric Cook

Eric Cook

Digital Marketing Consultant

Eric Cook is a “recovering banker” of 15 years turned digital strategist and award-winning web designer with WSI, the world’s largest digital agency network. A two-time contributing author of the best-selling book Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing, he routinely works with community banks around the country helping with online strategy, social media utilization and helping to enhance their overall digital presence. 
Francois Muscat

Francois Muscat

Digital Marketing Consultant

I’m at my best when helping Executives, Business Owners, Financial Advisers and Lawyers understand how to take advantage of social media technologies to support their business objectives. My ideal clients are those who know they need to engage in social media but struggle to see how to use it in their business. 
Francois Xavier Magnin

François-Xavier Magnin

Digital Marketing Consultant

François-Xavier has over 5 years of experience working as a WSI Digital Marketing Consultant. He has experience speaking to both French and English audiences in both small, customized, workshop environments, to large group conferences.

François-Xavier speaks on a variety of digital marketing topics, including:

  • LinkedIn Coaching
  • Using Social Networking for marketing and business development
  • Content marketing
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Gilles Dandel

Digital Marketing Consultant

Gilles believes that all Small, Medium and Large companies should Go Digital to be More Successful. That’s why he joined WSI in 2005 and started to help his customers to take benefit of the WSI system.

Gilles also believes that Digital is evolving so fast and is impacting so many domains that we need to reinforce continuously the WSI group of experts in France. Gilles became the Master Franchisee for France in 2010 in order to reinforce the French group of WSI consultants.

Our customers appreciate the fact they have one unique interlocutor to guide them to grow their business locally but also worldwide by using the global strength of the WSI network of consultants and experts.

Hube Hopkins

Hube Hopkins

Digital Marketing Consultant

Delivering results-focused Digital Marketing products to help customers meet their aggressive growth goal is my number one priority. I'm passionate about delivering exceptional results for every one of our customers. Our Digital Marketing products deliver qualified leads from the internet for companies involved in B2B or complex, longer lead time consumer sales. 

I apply my years of CEO level experience to help companies set strategies and choose Digital Marketing products with their online investment that will pay for themselves within a year. Applying the latest Internet Marketing, Social Media, and Mobile Marketing technology, we develop products proven to deliver new business. 

A happy, prosperous customer is my biggest joy.

Jeremy Howard

Jeremy Howard

Digital Marketing Consultant

Jean Philippe Laborderie

Jean-Philippe Laborderie

Digital Marketing Consultant

Jukka Jumisko

Jukka Jumisko

Digital Marketing Consultant

We Simplify the Internet by bringing the best Global Internet Marketing practices in New Mexico.
Kamel Touzaline

Kamel Touzaline

Digital Marketing Consultant

Kevin Dean

Kevin Dean

Digital Marketing Consultant

Kevin Fitzsimmons

Kevin Fitzsimmons

Digital Marketing Consultant

Kevin graduated from Drexel University in 1987 with a Bachelor of Science Degree in Business Administration with a concentration in Marketing. His career to date has covered a broad range of work in the advertising and marketing fields. He has spent time working for Bell Atlantic in the Yellow Page division, major market radio stations in Philadelphia, AT&T in the Broadband division where he was responsible for advertising sales in Dallas, Miami/Ft Lauderdale, and Philadelphia and as General Manager for an outdoor advertising company in the Lehigh Valley.

For the last nine and a half years, Kevin has run his own marketing company, RKF Media/WSI Internet Marketing, helping companies promote their business.

Laurie McCullagh

Laurie McCullagh

Digital Marketing Consultant

Luke Middendorf

Luke Middendorf

Digital Marketing Consultant

Lynne Motkoski

Lynne Motkoski

Digital Marketing Consultant

As a Digital Marketing Consultant and agency principal, my focus is working with locally-owned small and medium-sized businesses in Edmonton and area. I am eager to use innovative digital technologies and develop effective digital marketing strategies to help my clients’ businesses grow. With over 15 years’ experience helping businesses with their marketing needs, I understand the issues that local businesses face. I follow a proven six-step process to create solutions, manage results, and generate measurable returns (ROI) on marketing dollars.

By listening carefully to each client’s concerns and needs, my aim is to create a positive experience for each client and help their business grow.

Marco Marmo

Marco Marmo

Digital Marketing Consultant

Nancy Vinkler

Nancy Vinkler

Digital Marketing Consultant

Nancy Vinkler owns and leads the WSI Philadelphia franchise and full-service digital marketing agency in Philadelphia, PA. She specializes in digital marketing and comfortably mixes in business savvy, management, and return on investment. Running her WSI agency since 2002, she has over 15 years of experience in digital marketing.

She has a unique blend of leadership, creative, communicative, graphical, analytics, and technical skills. She focuses on keeping her clients ahead of the competition and helping them grow their revenue and expand their customer bases. She is very good at identifying and implementing digital marketing techniques and tactics to bring new products and services into niche markets. She is considered a trusted advisor to her clients who consider her agency their outsourced digital marketing resource.

Peter Jasniewski

Peter Jasniewski

Digital Marketing Consultant

Peter has over 30 years of experience in IT, Consulting and Digital Marketing business. An experienced mentor, author and public speaker Peter is passionate about helping businesses gain full advantage of the Internet. WSI franchise owner since 2000 Peter has been consistently ranked Top 25 among WSI offices, #3 WSI Consultancy worldwide in 2010 and WSI Top Gun since 2014. His has completed over 1,500 web and DM projects for clients in Canada, USA and Europe.

Peter holds a Masters Degree in Information Technologies, multiple certifications in Digital Marketing and Search Engine Marketing. He is a member of SEMPO, WSI Professional Services Group, Member of Adaptive SEO Consortium and recipient of multiple WMA Awards.

Ryan Kelly

Ryan Kelly

Digital Marketing Consultant

Ryan Kelly has 15 years of highly successful sales and marketing experience in online digital solutions. He specializes in website production, conversion architecture (getting users to engage with your brand), Search Engine Optimization, Content Marketing, Conversion Tracking and Analysis, Traditional Pay Per Click, Display Banner Advertising, Re-targeting, Social Media Management, Reputation Management and more.

If you were to ask Ryan what he does, he would say, “I leverage the power of the Internet to create wealth for businesses all over America.”