Our management team is comprised of business-savvy individuals who have been with WSI for a combined total of 115 years! They are a dedicated bunch who live and breathe each of WSI's culture and core values. But don't let their professional pictures below fool you — they all know how to hang with the best of them!
Co-Founder
Co-Founder
Dan's entrepreneurial journey began at age 19, and by age 27, Dan had founded WSI, which has since grown over 28 years into the world's largest digital marketing franchise.
Dan is committed to education. He lectures at universities like Cornell and Georgetown and serves as Chair of the IFA Foundation while also sitting on its Board of Directors. He founded "Make Child Poverty History," a global initiative with World Vision.
President
President
As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.
Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a master's degree from the University of Toronto.
VP Franchise Development
VP Franchise Development
Daniel is a passionate team leader who has been with WSI since 1996. Having come from a long background in franchising, Daniel started with WSI in the early days to help build and grow WSI's franchise model, both locally and globally. After being involved in multiple areas of the digital marketing business, he found his home as Vice President of Franchise Development.
Over the last 12 years, Daniel has worked with his team to build the WSI Network of Consultants worldwide. He stands behind the successful, team-developed model of “Real People Do Real Things.”
VP Global Operational Performance
VP Global Operational Performance
Since joining WSI in 2004, Rimma has been instrumental in the growth and development of the company through the various roles she has held, which include Customer Service and Support Manager, Director of Franchise Operations, Director of Compliance and currently, Vice President of Global Operational Performance.
Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal & compliance, billing & collections, and financial performance. She is an alumnus of the Certified Franchise Executives program and is the corporate liaison for the International and the French Franchise Associations. She also sits on the Board of the Canadian Franchise Association.
VP Field Operations
VP Field Operations
Michael Monaghan has had a long tenure within WSI holding several positions in the organization. From 1998 to 2012 he held the position of International Development Director where he played a leadership role in the franchise development team. From 2012 to 2015 Michael held the title of Director of Master Franchise Operations where he oversaw the WSI Master Franchise program.
In 2016 Michael was promoted to Vice President of Field Operations where he now heads up the Franchise Business Coaching as well as leading the channel of WSI supplier partners.
Marketing & Communications Director
Marketing & Communications Director
Cheryl is the Director of Marketing & Communications at WSI and has been part of the WSI team since 2003. Over her 20 years with the company, Cheryl has helped WSI win more than 145 WebAwards, including the Top Agency award in 2019 & 2022 from the Web Marketing Association, and has spearheaded the publishing of WSI's three Digital Minds books.
When she's not busy implementing the latest marketing campaign for WSI, she can be found at a rink or ball diamond, cheering on her two sons.
Director of Business Innovations
Director of Business Innovations
Gennady joined WSI in 2015 and is currently the Director of Business Development and Innovation. During his tenure, he has provided strategic leadership on corporate initiatives related to business and product development. Some of these include the WSI Agency Accelerator Program, WSI Delivery Hub, and WSI Corporate Store.
Outside of WSI, Gennady spends his time traveling, cooking for friends and family, and is a lifelong Toronto sports fan.
Here are some of the digital marketing experts that are a part of the WSI network. They are passionate about helping businesses solve their digital marketing problems.
To find a specific WSI Consultant by name or near your location please use our Consultant Search feature.
Digital Marketing Consultant
Digital Marketing Consultant
Benjamin Smith has been helping companies thrive as a digital marketing professional since 2002. He serves businesses all over the world from his office near Milwaukee, WI, USA. He is also the WSI Area Representative for Wisconsin, Minnesota, North Dakota, South Dakota, and Iowa, USA. Benjamin specializes in the strategic optimization of online marketing channels. His team is responsible for a high-performing portfolio of multi-million dollar digital campaigns for clients large and small.
He uses business strategy and web analytics data to develop and implement digital marketing programs that generate sales and leads honestly and effectively. Benjamin is a Google Partner, is certified by Acquisio, and is a member of the Search Engine Marketing Professionals Organization.
Digital Marketing Consultant
J. Burns Smith Jr. is the owner of WSI Star Web Solutions, a digital marketing agency based in Jackson, MS, but has clients across the central and southern United States. Affiliated with WSI out of Toronto, Canada, the agency’s core skill set is designing and implementing custom digital marketing strategies for its clients. This includes search engine marketing, display advertising, social media management services, mobile marketing, and custom website design.
Burns is a co-author of the book Digital Minds – 12 Things Every Business Needs to Know About Digital Marketing.
Digital Marketing Consultant
Caio Cunha is an International Executive experienced in business enablement, digital marketing strategies, and leading businesses in Brazil to continuous revenue growth and margin improvements. As a leader in strategy, online marketing/internet solutions, including inbound marketing and business enablement, Caio is responsible for the Brazil Master Franchise for WSI and is a member of the Global WSI Internet Consultancy Advisory Board, since 2010. Over the years he has grown the business in Brazil to a representative network of WSI consultants, local partners, and vendors.
As Master for Brazil, he supports the local WSI network, strengthening the brand, offering training & support, generating marketing & lead generation material and events, and developing local eMarketplace offerings.
Digital Marketing Consultant
Carlos has been involved in technology, sales, marketing, and digital marketing for more than 30 years. He has also been a WSI Certified Internet Consultant since 2004. He tries to learn as much as he can from the market, from experts, from his peers at WSI and from my customers. Everything he learns and knows is shared through the services he provides and the campaigns he creates and manages for his customers.
His pride is his team of 30+ members at Prospect Factory, all of them dedicated to the success of their clientele with a passion for online marketing.
Digital Marketing Consultant
Digital Marketing Consultant
Cormac has been a Digital Marketing Strategist with WSI for the past 10 years. He enjoys helping executives, business owners, and entrepreneurs understand how to take advantage of digital technologies to support their business objectives. He directs an agile team of creative, analytical, and technical professionals to develop strategically relevant digital campaigns with a powerful social “footprint” for his clients.
Prior to setting up WSI’s Dublin Office in Ireland, he managed Professional Client Service organizations within global corporations such as Oracle and BearingPoint. Cormac has managed several Digital Marketing engagements in Ireland and overseas for public and private sector clients and has worked closely in an advisory capacity with government departments.
Digital Marketing Consultant
I am passionate about business and marketing on the internet. As a Digital Marketing Consultant, my focus is on working with locally-owned small and medium-sized businesses in Edmonton and area. My specialty is creating strategies that change a website into a money-making tool by generating new leads that become new customers. With over 15 years’ experience helping businesses, I understand the issues that local businesses face.
I follow a proven six-step process to create solutions, manage results, and generate measurable returns (ROI) on marketing dollars. By listening carefully to each client’s concerns and needs, my goal is to create a positive experience for each client and help grow their business.
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultant
Gilles believes that all Small, Medium and Large companies should Go Digital to be More Successful. That’s why he joined WSI in 2005 and started to help his customers to take benefit of the WSI system.
Gilles also believes that Digital is evolving so fast and is impacting so many domains that we need to reinforce continuously the WSI group of experts in France. Gilles became the Master Franchisee for France in 2010 in order to reinforce the French group of WSI consultants.
Our customers appreciate the fact they have one unique interlocutor to guide them to grow their business locally but also worldwide by using the global strength of the WSI network of consultants and experts.
Digital Marketing Consultant
Delivering results-focused Digital Marketing products to help customers meet their aggressive growth goal is my number one priority. I'm passionate about delivering exceptional results for every one of our customers. Our Digital Marketing products deliver qualified leads from the internet for companies involved in B2B or complex, longer lead time consumer sales.
I apply my years of CEO level experience to help companies set strategies and choose Digital Marketing products with their online investment that will pay for themselves within a year. Applying the latest Internet Marketing, Social Media, and Mobile Marketing technology, we develop products proven to deliver new business.
A happy, prosperous customer is my biggest joy.
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultant
Digital Marketing Consultant
Kevin graduated from Drexel University in 1987 with a Bachelor of Science Degree in Business Administration with a concentration in Marketing. His career to date has covered a broad range of work in the advertising and marketing fields. He has spent time working for Bell Atlantic in the Yellow Page division, major market radio stations in Philadelphia, AT&T in the Broadband division where he was responsible for advertising sales in Dallas, Miami/Ft Lauderdale, and Philadelphia and as General Manager for an outdoor advertising company in the Lehigh Valley.
For the last nine and a half years, Kevin has run his own marketing company, RKF Media/WSI Internet Marketing, helping companies promote their business.
Digital Marketing Consultant
Digital Marketing Consultant
As a Digital Marketing Consultant and agency principal, my focus is working with locally-owned small and medium-sized businesses in Edmonton and area. I am eager to use innovative digital technologies and develop effective digital marketing strategies to help my clients’ businesses grow. With over 15 years’ experience helping businesses with their marketing needs, I understand the issues that local businesses face. I follow a proven six-step process to create solutions, manage results, and generate measurable returns (ROI) on marketing dollars.
By listening carefully to each client’s concerns and needs, my aim is to create a positive experience for each client and help their business grow.
Digital Marketing Consultant
Nancy Vinkler owns and leads the WSI Philadelphia franchise and full-service digital marketing agency in Philadelphia, PA. She specializes in digital marketing and comfortably mixes in business savvy, management, and return on investment. Running her WSI agency since 2002, she has over 15 years of experience in digital marketing.
She has a unique blend of leadership, creative, communicative, graphical, analytics, and technical skills. She focuses on keeping her clients ahead of the competition and helping them grow their revenue and expand their customer bases. She is very good at identifying and implementing digital marketing techniques and tactics to bring new products and services into niche markets. She is considered a trusted advisor to her clients who consider her agency their outsourced digital marketing resource.
Digital Marketing Consultant
Peter has over 30 years of experience in IT, Consulting and Digital Marketing business. An experienced mentor, author and public speaker Peter is passionate about helping businesses gain full advantage of the Internet. WSI franchise owner since 2000 Peter has been consistently ranked Top 25 among WSI offices, #3 WSI Consultancy worldwide in 2010 and WSI Top Gun since 2014. His has completed over 1,500 web and DM projects for clients in Canada, USA and Europe.
Peter holds a Masters Degree in Information Technologies, multiple certifications in Digital Marketing and Search Engine Marketing. He is a member of SEMPO, WSI Professional Services Group, Member of Adaptive SEO Consortium and recipient of multiple WMA Awards.
Digital Marketing Consultant
Ryan Kelly has 15 years of highly successful sales and marketing experience in online digital solutions. He specializes in website production, conversion architecture (getting users to engage with your brand), Search Engine Optimization, Content Marketing, Conversion Tracking and Analysis, Traditional Pay Per Click, Display Banner Advertising, Re-targeting, Social Media Management, Reputation Management and more.
If you were to ask Ryan what he does, he would say, “I leverage the power of the Internet to create wealth for businesses all over America.”
91 Skyway Avenue, Suite 104
Etobicoke, ON, Canada
M9W 6R5
Local: 905.678.7588
US Toll-Free: 888.678.7588
UK Toll-Free: 08.08.234.6105
Fax: 905.678.7242
Email: contact@wsiworld.com
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