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Free Business and Marketing Resources

Ebooks, guides, templates, and more to help you grow your business.

Email Marketing
Cutting Through the Noise: Email Marketing for Business

Email marketing is a powerful type of digital marketing that involves sending emails to a list of customers and prospective clients. Using an email service provider, your business can reach an entire list of customers and potential clients with the click of a button.

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Inbound Marketing
The Science Behind Creating Buyer Personas

Creating buyer personas can remedy many digital marketing mistakes because they'll put your focus where it belongs: on your customers. Luckily for you, we've created an infographic that visually outlines the science behind creating buyer personas!

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Email Marketing
How to Make Email Marketing Work for Your Business

Learn from Cynthia on why you need to start with a clean email list, how you can create the right content for your audience, how you can improve deliverability and open rates, why you need to test everything, the benefits in automating drip campaigns, and why every single email needs to be tracked and measured.

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Landing Pages
What is a Landing Page & Why is it Important?

Learn all about what a landing page is, why it's so important for your business, and get access to all our content on landing page optimization.

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How to Convert More of Your Website Visitors into Leads

This webinar will look at how you can optimize your web design and content to convert more of your website visitors into leads.

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Content Marketing
Content Marketing: The Lifeblood of Digital Marketing

Learn all about content marketing, why it's so important for your business' digital presence, and get access to all our content marketing resources.

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Lead Generation
The Importance of Keeping Your Lead Generation Pipeline Full

Potential customers can’t help your business grow if they remain indifferent towards your brand. You have to pique their interest before you can think of selling to them. This process of getting someone’s attention and converting them into potential customers is known as lead generation.

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Marketing Strategy
5 Ways to Digitally Transform Your Business in 2021

Over 45-minutes, Kelly walks through an end-to-end digital transformation process that focuses on enhancing the customer experience while improving overall sales and marketing processes. She also highlights how a Digital Gap Analysis can help businesses discover where their marketing and customer processes are falling short online.

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