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When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer's journey.
Tougher regulations around data privacy have definitely impacted email marketing best practices. As email marketing specialists, we can help ensure you are capturing proper opt-ins and maximizing your email database.
If you’re sending one email blast out to every one of your customers, you’re probably not getting the results you want. Segment your database based on behavior, demographics, lead status, and purchase history in order to reach the right person at the right time.
Every activity you perform in marketing should lead you toward reaching your goals. Generating new leads, converting sales, educating, or building relationships with customers. Know what you are trying to accomplish so that you can know if you are successful.
Wondering if email marketing is still worth your time and efforts?
Take a look at these statistics for starters:
Having an effective email marketing plan is just one component of your email marketing strategy. You wouldn't try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond your email marketing.
Generate quality leads that are more likely to become your customers.
Get found by your customers and build more awareness about your services.
Turn your customers into your brand loyalists and biggest fans.
Transform your website into a lead generation machine for your business.
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
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