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Buyer Persona Development

Everything your company does, whether related to sales and marketing or the products and services you offer, must be tailored toward the persona of your buyers. We can help you create buyer personas for your specific customers.


Ask the right questions when you develop your buyer's persona

Start by figuring out even the smallest details about your ideal customers. What are their interests? What are their typical background and education level? What do they need? What challenges do they face? The answers to these questions will help you get to know your customers.

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Dig through your customer database

Take a deep look at your current and past customer information to uncover trends about them. Track factors such as how they prefer to interact with you, how long they take to make a purchase, and how much of the content they consume before contacting you.

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Develop a buyer's persona using your sales team

Ask your sales team about the traits of the most promising leads they interact with. Understand what motivates them, what their aspirations are and begin to fill in the gaps of your two or three most common customer personas.

Did You Know?

Companies who have adopted buyer personas early on show significant boosts in the effectiveness of their entire marketing process. Some interesting statistics that reveal the importance of buyer personas:

Using buyer personas increased the length of web visits by 900%!
High-performing organizations are 7x as likely to have updated their personas in the past 6 months
Buyer personas contributed to 72% reduction in lead conversion time
Persona-based content increased customer engagement almost six-fold when targeting cold leads

Your Buyer Persona Questions... Answered

Let's unravel the essentials of buyer persona development. Explore the answers below to elevate your online business journey.

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What is a buyer persona?

A buyer persona is a detailed, semi-fictional representation of your business’s ideal customer based on market research and real data about your existing customers. A buyer persona includes information about their interests, background, education level, needs, and challenges. This persona helps businesses tailor their products, services, and marketing strategies to meet the specific needs and preferences of their ideal audience.

How is a buyer persona developed to represent the ideal target audience?

A buyer persona is developed by gathering and analyzing data about your customers. This process typically involves conducting market research, analyzing customer demographics, conducting surveys or interviews, studying customer behavior patterns, and consulting with your sales team about the traits of their most promising leads. The goal of this exercise is to understand your customers’ aspirations and what motivates them, and to create a comprehensive profile that represents your ideal customer.

How is understanding my buyer personas important to improving customer engagement and lead conversion?

Understanding your customers' needs and challenges allows you to customize your marketing strategies, products, and services to meet their demands. This personalized approach leads to more effective engagement, as your marketing messages will resonate more deeply with your target audience. Additionally, personalization facilitates faster lead conversion, as you are offering solutions that precisely address your customers' needs. By aligning your marketing efforts with the preferences of your ideal buyer personas, you significantly increase the likelihood of converting leads into loyal customers.

We do more than just Buyer Persona Development

Outlining your buyer personas is just one component of your digital marketing strategy. It's a great start, but if you want to see results from your digital efforts, you need to incorporate your buyer personas into all aspects of your digital marketing strategy. 

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Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.

Let's talk buyer personas