If the term public relations brings to mind thoughts of mundane press releases, you might be a decade or two behind. In this age, digital public relations brings your brand story to the forefront of the conversation through a network of strategic and competitive partnerships.
In the olden times of public relations, the ‘spray and pray’ method of distributing your press release was effective enough; the desired results were as imprecise as the distribution efforts. But now it’s critical to your digital PR strategy to establish specific goals before you even begin. For instance, decide if you’re aiming to enhance trust among current customers or increase brand recognition.
Link building is a core element of successful digital public relations. Earning enough reputable links back to your site not only demonstrates brand authority to search engines like Google, but it will ultimately bring potential customers to your site, build your audience, and support your campaign goals.
As with its traditional counterpart, digital public relations requires outreach. Establish a list of industry influencers, bloggers, online publications, websites or digital media. Strategically pitching your brand content to these advocacy groups can help you enrich your brand value.
Having a digital public relations strategy is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond website accessibility.
Generate quality leads that are more likely to become your customers.
Get found by your customers and build more awareness about your services.
Turn your customers into your brand loyalists and biggest fans.
Transform your website into a lead generation machine for your business.
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