eCommerce Marketing

Our purchase behavior continues to evolve along with the internet. Your consumers now expect a seamless, user-friendly buying experience. If you want to improve your online shopping experience, our eCommerce solutions may be what you’re looking for.

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Reach your target customers 24/7 with an eCommerce website

Even if you aren’t at work, your eCommerce website can be working for you 24 hours a day. eCommerce gives you the opportunity to reach into a customer’s home at any time to make a sale.

An eCommerce business can bring your overhead costs down

Money spent on eCommerce trade can be recouped by reducing inventory, travel, personnel, insurance, and many other costs associated with a physical store location.

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Unlock new opportunities within your business

Many brick and mortar businesses believe digital commerce is the enemy. Don’t be one of these businesses. An eCommerce store – in combination with your physical store – can help you find new revenue streams and breathe life into your business.

Did You Know?

You can generate revenue, at any time of day, from anywhere in the world, increasing year-on-year growth and building your company’s revenue. Here are some stats showing the ways eCommerce can help your business meet your goals:

$11T

The eCommerce industry is expected to grow by almost $11 trillion between 2021 and 2025

58.4%

58.4% of internet users buy something online every week

83%

More than 83% of the world’s population has now made a purchase online

37%

37% of all traffic to ecommerce sites comes from search engines

Your eCommerce Questions... Answered

Let's unravel the essentials of eCommerce marketing. Explore the answers below to elevate your online business journey.

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What is eCommerce marketing?

eCommerce marketing refers to various strategies and techniques used to promote and sell products or services through online platforms and websites. It involves online advertising, search engine optimization (SEO), email marketing, social media marketing, and content marketing. The primary goal of eCommerce marketing is to attract potential customers, enhance brand visibility, drive traffic to the eCommerce website, and create engaging experiences that ultimately lead to successful online transactions.

How can the design of an eCommerce website be optimized to enhance user experience?

To optimize the design of an eCommerce website, you need to consider several key factors. First, ensure the site loads quickly, is easy to navigate, and is mobile-friendly. Implement a responsive design to allow for accessibility across various devices. High-quality product images and detailed descriptions will help customers make informed buying decisions. A secure and straightforward checkout process reduces cart abandonment and improves conversion rates. Lastly, customer reviews and testimonials build trust in your business.

How can I drive traffic and encourage sales on my eCommerce website?

You can implement a combination of strategies to drive traffic and encourage sales on your eCommerce website. Utilize search engine optimization (SEO) to improve search visibility. Leverage social media marketing and email campaigns to reach potential customers directly. Offer promotions or discounts to encourage purchases. Prioritize excellent customer service and a seamless shopping experience to encourage repeat business and referrals. Any of these strategies will help drive traffic and encourage sales on your eCommerce website.

We do more than just eCommerce

Having an effective eCommerce site is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your website.

Explore our full suite of digital marketing services

Generate More Sales Leads

Generate quality leads that are more likely to become your customers.

Get More Leads

Build Brand Awareness

Get found by your customers and build more awareness about your services.

Expand your Reach

Grow Your Online Reputation

Turn your customers into your brand loyalists and biggest fans.

Grow your Fanbase

Improve an Ineffective Website

Transform your website into a lead generation machine for your business.

Update your Site

Speak with a WSI Expert today

Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.

We look forward to chatting!

“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."

Mike Chavez - Mike Chavez Painting, Owner.

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