Customer Stories

Making a difference in our clients’ lives

We positively impact the lives of our clients beyond their KPI reports.

Learn How

Fractional CMO Services

Unsure if hiring a Head of Marketing is the right step for your business? You're not alone!

As a business owner, it can be tough to attract new customers and effectively promote your products or services without a solid marketing strategy in place. But not every business can afford to hire a full-time Chief Marketing Officer (CMO) to lead their marketing efforts. Enter WSI's Fractional CMO services—a solution that delivers expert marketing guidance without the cost of a full-time salary and benefits. When you partner with one of our seasoned WSI Consultants, you'll gain access to top-notch marketing knowledge without the six-figure price tag.

How Can a Fractional CMO Benefit Your Business?

fractional CMO leadership

Gain Marketing Leadership at a Fraction of the Cost

By working with a fractional CMO, businesses can access the expertise of a seasoned marketing professional without the added expense of a full-time salary and benefits. This allows businesses to get the marketing support they need at a fraction of the cost.

fractional CMO experience

Apply Years of Marketing Experience to Your Business...Instantly

A fractional CMO brings a wealth of experience and knowledge to the table, allowing businesses to tap into the latest marketing trends and techniques. This can help businesses stay ahead of the competition and attract new customers.

fractional CMO scalable services

Scale Your Marketing Efforts Without High Overhead Costs

A fractional CMO can help businesses scale their marketing efforts as needed, providing support during busy periods and stepping back during quieter times. This allows businesses to be more agile and responsive to market changes.

unlocking new marketing possibilities

Unlock New Possibilities in Your Business Faster 

An outsourced fractional CMO can bring an objective perspective to a business's marketing strategy, which can be valuable in identifying new opportunities and addressing blind spots.

shutterstock_1477336829-team happy

Manage and Align Your Marketing Resources for Optimal Performance

An  Outsourced Chief Marketing Officer (FCMO) will help oversee and guide your internal marketing resources, recruit new team members as needed, and assist in ongoing education and assessment of resources. They help bridge the gap between internal team members and external freelancers/agencies/contractors and bring resource alignment to your digital strategy.

Did You Know?

There are many reasons businesses are starting to work with a Fraction CMO (Chief Marketing Officer) versus hiring a Head of Marketing full-time. Not only do fractional CMOs bring a fresh perspective and new ideas to a company, but they also bring a wealth of experience from working with other businesses in various industries. Oh, and they are more cost-effective than hiring a full-time resource. Here's a look at CMO costs vs. fractional CMO costs:

The average base salary of a full-time CMO is $175K but works out closer to $230K once benefits are worked in.
On average, a full-time CMO will cost a company 100% more than a Fractional CMO.

Your Top Fractional CMO Questions Answered

Fractional Chief Marketing Officers can help businesses of all sizes and types, from startups to established companies. They can provide guidance on everything from branding and messaging to digital marketing, analytics, and more. With the help of a fractional CMO, businesses can increase their visibility and reach new customers while staying within their budget constraints.

If you're looking for an affordable way to get expert advice on your marketing strategy, consider hiring a fractional CMO!


A fractional CMO is an outsourced Chief Marketing Officer that provides expert marketing guidance to businesses without the cost of a full-time salary and benefits. A fractional CMO can help develop strategies for customer acquisition, brand awareness, product promotion, and more, giving businesses access to the same type of expertise usually only available from a full-time Head of Marketing. This allows companies to focus their resources on what matters most—growing their sales.

Fractional CMOs offer a variety of services designed to help businesses achieve their marketing goals, such as customer acquisition, brand awareness, product promotion, and more. They provide expert guidance to develop strategies and plans tailored to the specific needs of each business. Fractional CMOs also analyze and interpret data to drive better results and can help with the implementation of marketing technology. 

A fractional CMO is different from an in-house CMO in that it offers businesses access to expert marketing guidance without the cost of a full-time salary and benefits. Unlike a traditional, full-time Chief Marketing Officer, fractional CMOs are employed on a part-time basis and can be hired for shorter periods of time when needed. Additionally, fractional CMOs work remotely, so there's no need to find office space or provide additional benefits and overhead costs associated with hiring an in-house employee. With their help, businesses can focus on growing their sales—without having to commit to long-term contracts or high salaries.

The ideal fractional CMO should have a proven track record of success in marketing, including expertise in developing marketing strategies and plans that are tailored to each business’s unique goals. A qualified fractional CMO should also be an excellent communicator who can effectively collaborate with all company stakeholders — from executives to employees. It is also important to select someone who has a deep understanding of market trends and analytics. This includes being able to help you make informed decisions about how best to reach your target audience and optimize your marketing efforts.  

Yes, hiring a fractional CMO can be worth the investment. A fractional CMO can provide substantial marketing experience, expertise, and valuable guidance and support for a company's marketing initiatives. This arrangement can also be cost-effective, as the company only pays for the fractional CMO's time and services as needed rather than supporting a full salary and benefits package. Additionally, a fractional CMO can bring a fresh perspective and new ideas to the marketing strategy, helping the company stay ahead of the competition. Hiring a fractional CMO can be a smart investment for companies looking to improve their marketing efforts.

Speak with a WSI Expert today

If you're interested in learning more about how fractional CMO services can benefit your business, please contact us to schedule a consultation. We'll work with you to understand your unique needs and develop a customized marketing strategy that delivers results.

We look forward to chatting!