An investment in web accessibility is a promise to serve all potential customers. Accessible websites and services are required by millions of disabled people so they can digitally interact with your business similarly to a person without disabilities.
You need to understand what website accessibility is and why it’s important before you can do right by your customers. We’ll bring you up to speed on the requirements for a website everybody can use and experience.
To help you on the journey toward full web accessibility for all your properties, we’ll conduct a full high-level review of your websites and assess their current state of digital accessibility.
Not only is achieving total web accessibility for your digital properties the right thing to do, it’s also a legal requirement. With a full understanding of W3C standards and the knowledge of where and how your sites need to improve, your business can and will achieve full website accessibility.
Let's unravel the essentials of web accessibility. Explore the answers below to elevate your online business journey.
What is web accessibility?
Web accessibility involves designing and developing web properties to ensure effective access and navigation for people with disabilities, including visual, auditory, cognitive, and physical impairments. By making websites accessible, businesses can create an inclusive online environment, allowing all users to engage with their content and services regardless of their abilities.
How is a web’s accessibility assessed to ensure it can generate leads?
A website’s accessibility is evaluated through a comprehensive high-level review that assesses its current state of digital accessibility. This assessment involves checking if the website adheres to the Web Content Accessibility Guidelines (WCAG), which are recognized standards for accessibility. Factors such as keyboard navigation, color contrast, and text alternatives for non-text content are evaluated to ensure the website is user-friendly for all visitors, including those with disabilities. By meeting accessibility standards, you can be assured that your website can reach a wider audience, enhance the user experience, and potentially increase your lead generation opportunities.
Since web accessibility is a legal requirement in many countries, how can I ensure my website achieves full accessibility?
To achieve full accessibility for your website, it is essential to understand the legal requirements in your country or local area. Web accessibility involves having a comprehensive understanding of the globally recognized W3C standards, which serve as guidelines for web accessibility. By understanding these standards, you can identify areas on your website that require improvement and develop a clear roadmap towards full accessibility. Regularly reviewing your website's accessibility score and making necessary adjustments as standards and technologies evolve will also ensure that your website remains inclusive and user-friendly for all visitors.
Having an accessible website is just one component of your digital marketing strategy. You wouldn't try pitching a tent with one pole; the same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond website accessibility.
Generate quality leads that are more likely to become your customers.
Get found by your customers and build more awareness about your services.
Turn your customers into your brand loyalists and biggest fans.
Transform your website into a lead generation machine for your business.
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!