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Free Digital Marketing Ebooks

Learn more about digital marketing and why it is an important part of your overall marketing strategy.

Marketing Strategy
Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online

If you want to generate more leads and sales, expand your brand awareness, and build a loyal customer base, average digital marketing won't cut it. In this book, some of WSI's most experienced thought-leaders will walk you through the 12 key components of an effective digital strategy.

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90-Day Website Accessibility Checklist: A Quick Guide to Get You Started

Developing a website that is accessible to everyone is important because it provides equal access and opportunity to all your website visitors. And beyond the moral and ethical implications - it's also a smart business decision.

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WSI's Local Search Self-Assessment

Local search marketing is all about putting your business on the map in local searches when customers are searching for a business like yours. You can discover the areas you need to focus on to grow your local presence with our Self-Assessment tool.

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Lead Generation
Ecommerce Planning Guide: 18 Key Questions to Address for Ecommerce Success

Depending on your ordering process or your catalogue of products and services, setting up an online store for your business could be easier said than done.

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Landing Pages
Digital Marketing Traffic & Leads Calculator

Before launching a new digital marketing campaign, it's always important to set your business goals in advance. What do you want this campaign to achieve? What are your key performance indicators (KPIs)? And how many qualified leads does your marketing need to deliver in order to achieve your goals?

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Lead Generation
How to Create Buyer Personas for Your Business Ebook + Template

We all know that leads are the lifeblood of a business - but too often, businesses focus on lead quantity and not enough on lead quality. By developing buyer personas, you can target your ideal customers with customized messaging and high-value content.

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Marketing Strategy
WSI's Digital Transformation Gap Analysis

Digital transformation is all about creating (or modifying) existing business processes and customer experiences to meet changing business and market requirements. Are you and your business falling short of expectations?

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Social Media
LinkedIn Profile Checklist: How to Create an All-Star LinkedIn Profile

Linkedin is the world's largest professional networking platform. And through a properly optimized profile, you can showcase your professional life, milestones, skills and interests. Learn how you can stand out from the crowd.

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