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Free Digital Marketing Videos

Learn more about digital marketing and why it is an important part of your overall marketing strategy.

Marketing Strategy
5 Must-Haves for Measuring Digital Marketing Success

Measuring the success of your digital marketing campaigns not only helps you to understand what's working and what isn't. It can quickly shed light on how you can improve your current marketing activities, make smarter decisions on budget allocation, and ultimately generate results for your business. And in this webinar, we dive into how to measure your digital marketing ROI, identify key metrics you need to be tracking, how to leverage your data to improve your marketing campaigns, and lots more!

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Video Marketing
Drive More Sales with Video Marketing

Today, video is more important than ever. Not only has the pandemic increased how many online videos people watch, but 90% of consumers claim a video will help them make a purchasing decision (Forbes). This means, if you aren't adopting video as a go-to tactic in your digital marketing strategy, you'll soon fall behind the competition. And in this webinar, we provide tried and tested tips for overcoming video paralysis, plus review what video content works best.

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Social Media
Facebook Ads for Business Growth: Simplified & Explained

With more than 2 billion monthly active users, Facebook is one of the most popular marketing platforms in the world. It also has become a key advertising channel for businesses looking to reach new audiences and target future and existing customers. In our July client webinar, Jack Porter-Smith from WSI Paid Search shares valuable information and pro tips on everything every business needs to know about Facebook ads and how to leverage them effectively to grow business.

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5 Reasons Why Website Accessibility is Good for Your Business AND Your Clients

This latest webinar, featuring Eric Cook from the WSI Network, is all about website accessibility. With millions of internet users having a disability that negatively impacts their ability to consume web content, businesses need to start considering website accessibility as one of their core digital marketing goals in 2021. And over 45-minutes, Eric shares valuable insights on what is website accessibility, why it is essentially important to business growth, and what are the benefits of website accessibility that every business should know.

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Customer Experience
Reviews to Revenue: How to Grow Your Business with Online Reputation Management

Learn from our speaker, WSI Consultant Carlos Guzman, why actively managing and enhancing your brand's online reputation is essential to building significant brand trust and credibility. In this 45-minute session, you will learn how to start monitoring social conversations, what are the best channels to collect online reviews, and how you should reply to positive and negative reviews.

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How to Make it Easier for Your Local Customers to Find You Online

Learn from Alison why Local SEO, or the process of ranking in Google based on a searcher's current location, is quickly becoming one of the most qualified methods for local businesses to grown online. In this 45-minute session, you will learn how to improve your online visibility, be found by more of your local customers, and how to stand out from your competitors.

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Top Considerations for Achieving Ecommerce Success

This Industry Panel Discussion, featuring Heidi Schwende and Sharon Herrnstein from the WSI Network, focuses on the tips and trends of Ecommerce that businesses need to know to succeed and generate more revenue. Heidi and Sharon both have a wide range of experience working with companies and helping them succeed online and their expertise is in full display in this 30-minute session.

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Lead Generation
7 Steps to Attracting More Qualified Leads Online

Our latest webinar with WSI Digital Consultant Gerardo Kerik focuses on what makes an effective lead generation strategy. Gerardo shares the 7 essential steps that will help businesses maximize their online lead generation efforts, as well why you need to focus more on lead quality and less on lead quantity.

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Email Marketing
How to Make Email Marketing Work for Your Business

Learn from Cynthia on why you need to start with a clean email list, how you can create the right content for your audience, how you can improve deliverability and open rates, why you need to test everything, the benefits in automating drip campaigns, and why every single email needs to be tracked and measured.

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