From Clicks to Conversations: Mapping Customer Journeys in the AI Era
As customer journeys evolve amid AI-driven search engines and zero-click queries, businesses must adapt their strategies to meet modern buyer behavior. Traditional marketing funnels are being replaced by intent-driven journeys that occur within platforms and ecosystems, creating new challenges and opportunities. This article explores how to identify and fix the gaps in your customer journey, from mapping out real-life behavior to aligning messaging with actionable data. By creating outcome-driven customer journeys and optimizing every touchpoint, businesses can enhance conversions and drive greater customer engagement.
