Digital marketing certified expert and member of the WSI team for 15+ years. I’m based in Mexico City, where I also live. Mexico is a country filled with creativity and that is a natural fuel for my business and the young professionals that work with me. I constantly participate in knowledge groups in the industry. I have been a member of Adaptive SEO Consortium, The Google Alliance Group and other best practices councils. I enjoy being a speaker and author who understands digital marketing and can convert it to business goals, my clients state that I’m a person that understands the mix of marketing and technology, but more importantly, that I am able to explain it in simple words. I am head of a Digital Marketing Agency called Prospect Factory which is ranked in the top 10 positions for Mexico. We focus on diagnosis, metrics and analysis before we even propose a strategy because I believe that the best strategy emerges from the data and improves with superb execution and metrics. That is why we always start with a big data social listening process and then, once the insights are clear, we move into designing a strategy and a proposal.
We understand how fast this market changes and we are constantly studying, researching, testing, learning and sharing with other experts to apply the best mix of marketing and technology on behalf of our customers.
My agency provides a complete portfolio of digital services and we have a vertical integration on anything digital with specialized groups for design, content, video, development and analytics. Because we use the start of the art technology, we can extend the complete warranty for our services and the delivery of results.
I am a believer in specialization, professionalism and in true dedication to a vertical market and that is why I have dedicated more than 15 years to marketing and digital marketing.
I also believe that knowledge, to become a real skill, needs to be practiced so everything that we do for our customers is first tested and practiced in-house.
We start by validating our customer´s strategy by asking a set of questions that help us dive deep into the business, then we move to understand the buyer persona.
The next step is to define the core message for each buyer persona, so we can then establish the digital channels for each combination of buyer persona and message.
An important creative phase arises when the message needs to be converted into a story and a content plan, this task we do it together with our customer. While we start producing digital materials, we agree on KPIs and set-up all metrics and analytics that will help us track the campaign.
Finally, we launch and start monitoring the campaign, we provide dashboard links to our customer can see the progression of the strategy and the daily metrics.
Depending on the intensity of the campaign and the specific goals, we set periodic revision points and dates with the customer.
All the previous process is to help our customers generate leads, position their brand and maintain consistent communication channels with existing customers.
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