Cheryl Baldwin

Marketing Executive with substantial expertise and knowledge of the digital marketing landscape. Experience in inbound marketing, content marketing, social media, website management, communications, and digital advertising.
Why It's Important To Iterate Your Website's Design And UX
Marketing Strategy

Why It's Important To Iterate Your Website's Design And UX

With our newly launched website in mind, here are the reasons why it's important to iterate your website's design and UX...

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Creating An Effective Marketing Funnel To Drive Sales
Marketing Strategy

Creating An Effective Marketing Funnel To Drive Sales

Creating an effective marketing funnel to generate leads and drive sales is an all-important step in any digital marketi...

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3 Purpose-Driven Marketing Lessons to Learn from 3 Innovative Brands
Marketing Strategy

3 Purpose-Driven Marketing Lessons to Learn from 3 Innovative Brands

Nowadays, everybody wants to feel like they’re a part of something bigger, which has paved the way for purpose-driven ma...

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Influencer Marketing: What Are Micro-Influencers?
Social Media

Influencer Marketing: What Are Micro-Influencers?

Learn how to use micro-influencers – people who have a significant, but not massive, social media following – to boost y...

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How Voice Search Will Change the Digital Marketing Landscape
Future of Marketing

How Voice Search Will Change the Digital Marketing Landscape

It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscap...

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4 Content Marketing Examples to Live By
Content Marketing

4 Content Marketing Examples to Live By

Get content marketing inspiration with a thorough rundown of 4 content marketing examples you and your business can live...

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7 Types of Videos to Build Your Brand, Business & Bottom Line
Video Marketing

7 Types of Videos to Build Your Brand, Business & Bottom Line

Here are 7 types of videos businesses should create to deliver more transparency to their customers and build their bran...

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Key Considerations for Your Content in Today's Evolving Search Landscape
Future of Marketing

Key Considerations for Your Content in Today's Evolving Search Landscape

Learn how to improve your content marketing strategy to keep up with the changing SEO landscape.

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How to Provide Effective Customer Support on Twitter in 2019
Social Media

How to Provide Effective Customer Support on Twitter in 2019

Read our digital marketing blog to learn all about how you can provide more effective customer support on Twitter in 201...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.