Cheryl Baldwin

Marketing Executive with substantial expertise and knowledge of the digital marketing landscape. Experience in inbound marketing, content marketing, social media, website management, communications, and digital advertising.
What is a Landing Page & Why is it Important?
Landing Pages

What is a Landing Page & Why is it Important?

Learn all about what a landing page is, why it's so important for your business, and get access to all our content on la...

Read Article
Content Marketing: The Lifeblood of Digital Marketing
Content Marketing

Content Marketing: The Lifeblood of Digital Marketing

Learn all about content marketing, why it's so important for your business' digital presence, and get access to all our ...

Read Article
11 Steps to Redefining Your Digital Marketing Strategy Post-COVID-19
Marketing Strategy

11 Steps to Redefining Your Digital Marketing Strategy Post-COVID-19

We finished up our Ahead of the Curve webinar series with 11 steps you can take to help revisit, rethink, and redefine y...

Read Article
Tracking Insights that Matter with SMART Goals
Marketing Strategy

Tracking Insights that Matter with SMART Goals

A review of SMART goals, plus the recording from our Ahead of the Curve webinar on How to Track the Insights that Matter...

Read Article
7 Strategies for Optimizing Your Digital Presence During COVID-19
Marketing Strategy

7 Strategies for Optimizing Your Digital Presence During COVID-19

A quick recap, plus the recording from our Ahead of the Curve webinar on How to Optimize Your Digital Presence During CO...

Read Article
6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]
Video Marketing

6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]

A quick recap, plus the recording from our Ahead of the Curve webinar on How Using Video Creates Revenue, Retention, and...

Read Article
Navigating the Stormy Weather of Google SERPs
SEO

Navigating the Stormy Weather of Google SERPs

I don’t think anybody in the SEO world is ready to claim they know what’s going on with Google and its SERPs, but we’re ...

Read Article
A COVID-19 Webinar Series You’ll Want to Attend
News

A COVID-19 Webinar Series You’ll Want to Attend

Free webinar series sharing digital marketing tips, tricks, and best practices that you can use to overcome the marketin...

Read Article
Your First Look at WSI’s New Digital Minds Book

Your First Look at WSI’s New Digital Minds Book

Building upon our previous two publications, our new book is co-authored by some of the leading experts within our own t...

Read Article

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks and best practices in all aspects related to digital marketing. Check out our latest posts.