Cheryl Baldwin

Marketing Executive with substantial expertise and knowledge of the digital marketing landscape. Experience in inbound marketing, content marketing, social media, website management, communications, and digital advertising.
A Guide to Building a Marketing Tech Stack
Marketing Strategy

A Guide to Building a Marketing Tech Stack

Building the right marketing tech stack for any company is no picnic. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently.

Read Article
Finding the Right Email Marketing Platform for Your Business
Email Marketing

Finding the Right Email Marketing Platform for Your Business

Let’s jump into a list of features you need to consider if you’re shopping around for an email marketing platform or if you’re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your team’s skill sets as well as your unique marketing goals.

Read Article
5 Ways to Spruce Up Your Video Marketing
Video Marketing

5 Ways to Spruce Up Your Video Marketing

How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video marketing video marketing in the right way to speak to the right audiences.

Read Article
4 Tips for Choosing Topics for Your Content Marketing Strategy
Content Marketing

4 Tips for Choosing Topics for Your Content Marketing Strategy

Documenting your content strategy goes beyond the surface of what content you’re creating. You need to ask yourself why you’re creating it, who you’re creating it for, what channels you’ll use to support and how it will support your content marketing strategy.

Read Article
5 Tips to Grow Your Online Reputation and Brand on LinkedIn
Social Media

5 Tips to Grow Your Online Reputation and Brand on LinkedIn

As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand.

Read Article
5 Steps to Conducting Successful A/B Tests for Your Landing Pages
Conversion

5 Steps to Conducting Successful A/B Tests for Your Landing Pages

A/B testing can take your marketing efforts to the next level and help customers move more effectively through the sales and marketing funnel.

Read Article
Why It's Important To Iterate Your Website's Design And UX
Marketing Strategy

Why It's Important To Iterate Your Website's Design And UX

With our newly launched website in mind, here are the reasons why it's important to iterate your website's design and UX on a regular basis.

Read Article
Creating An Effective Marketing Funnel To Drive Sales
Marketing Strategy

Creating An Effective Marketing Funnel To Drive Sales

Creating an effective marketing funnel to generate leads and drive sales is an all-important step in any digital marketing strategy.

Read Article
3 Purpose-Driven Marketing Lessons to Learn from 3 Innovative Brands
Marketing Strategy

3 Purpose-Driven Marketing Lessons to Learn from 3 Innovative Brands

Nowadays, everybody wants to feel like they’re a part of something bigger, which has paved the way for purpose-driven marketing or cause marketing.

Read Article

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.