Cheryl Baldwin

Marketing Executive with substantial expertise and knowledge of the digital marketing landscape. Experience in inbound marketing, content marketing, social media, website management, communications, and digital advertising.
Your First Look at WSI’s New Digital Minds Book

Your First Look at WSI’s New Digital Minds Book

Building upon our previous two publications, our new book is co-authored by some of the leading experts within our own team. We walk through proven marketing tactics on digital advertising, chatbot technologies, video marketing, SEO, social, lead nurturing and more.

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Digital Marketing Strategy Elements for Success
Marketing Strategy

Digital Marketing Strategy Elements for Success

A large-scale digital marketing strategy is a complex undertaking. These 6 Elements are Crucial to a Successful Digital ...

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5 Ways You’re Sabotaging Your Own Landing Page Conversions
Landing Pages

5 Ways You’re Sabotaging Your Own Landing Page Conversions

I’m not going to tell you that your form is too long. So - while shorter is typically better - if you can’t compromise on the number of fields, it’s your job to do everything in your power to make it easier for a visitor to complete your landing page form.

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Improve Your Digital Reputation With Social Media and Content
Social Media

Improve Your Digital Reputation With Social Media and Content

Improve Your Digital Reputation With Social Media and Content

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Google's Deduplication Spoils SERP Double-Dipping
SEO

Google's Deduplication Spoils SERP Double-Dipping

From a user perspective, seeing the same URL ranked twice on the same page is redundant and possibly pushes another relevant - albeit competing - URL down to the next page. Users may appreciate the update; marketers, not as much.  

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The Future of Marketing: 5 Predictions for 2020
Future of Marketing

The Future of Marketing: 5 Predictions for 2020

One of the annual traditions we have is our yearly predictions for what’s to come on the marketing front. This dates back to 2014 and it’s a chance for us to analyze past trends, anticipate the future of our crazy industry and - if we’re on point - prepare accordingly.

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A Guide to Building a Marketing Tech Stack
Marketing Strategy

A Guide to Building a Marketing Tech Stack

Building the right marketing tech stack for any company is no picnic. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently.

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How to Find the Right Email Marketing Platform for Your Business
Email Marketing

How to Find the Right Email Marketing Platform for Your Business

Let’s jump into a list of features you need to consider if you’re shopping around for an email marketing platform or if you’re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your team’s skill sets as well as your unique marketing goals.

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5 Ways to Spice Up Your Video Marketing
Video Marketing

5 Ways to Spice Up Your Video Marketing

How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video marketing video marketing in the right way to speak to the right audiences.

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks and best practices in all aspects related to digital marketing. Check out our latest posts.