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The California Consumer Privacy Act requires businesses to protect personal information for California consumers. That means implementing privacy policies, security protections and ensuring consumer rights.
A/B testing can take your marketing efforts to the next level and help customers move more effectively through the sales and marketing funnel.
The rise in usage of ad blockers means that digital marketers and their clients have to address users' concerns when it comes to tracking and ads.
With our newly launched website in mind, here are the reasons why it's important to iterate your website's design and UX on a regular basis.
Creating an effective marketing funnel to generate leads and drive sales is an all-important step in any digital marketing strategy.
Nowadays, everybody wants to feel like they’re a part of something bigger, which has paved the way for purpose-driven marketing or cause marketing.
Learn how to use micro-influencers – people who have a significant, but not massive, social media following – to boost your digital marketing efforts.
It’s now time for businesses to optimize their interfaces, platforms, and websites to keep up with the evolving landscape of voice search.
Get content marketing inspiration with a thorough rundown of 4 content marketing examples you and your business can live by.
