Navigating the Stormy Weather of Google SERPs
SEO

Navigating the Stormy Weather of Google SERPs

I don’t think anybody in the SEO world is ready to claim they know what’s going on with Google and its SERPs, but we’re confident in saying the more closely we pay attention these things, the quicker and more prepared we’ll all be to act quickly and gain any available advantage.

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Google's Deduplication Spoils SERP Double-Dipping
SEO

Google's Deduplication Spoils SERP Double-Dipping

From a user perspective, seeing the same URL ranked twice on the same page is redundant and possibly pushes another relevant - albeit competing - URL down to the next page. Users may appreciate the update; marketers, not as much.  

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Expert Roundup: How Is BERT Impacting Search?
SEO

Expert Roundup: How Is BERT Impacting Search?

The kicker with this algorithm update is that you can’t really optimize for it. So if your business is executing a content marketing strategy, BERT seems a little jarring. 

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Let’s Simplify Some Commonly Confused SEO Concepts for You
SEO

Let’s Simplify Some Commonly Confused SEO Concepts for You

Confusing search engine optimization terms should not deter you from leveraging this powerful tool. We bring you a mini-glossary of some key SEO terms.

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Why You Need to Care About On-SERP SEO
SEO

Why You Need to Care About On-SERP SEO

How do you optimize your content in order to attain a featured snippet on Google's search engine results page? Here's our On-SERP SEO analysis.

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Top 10 SEO Must-Dos for Every Local Business
SEO

Top 10 SEO Must-Dos for Every Local Business

Focusing on local search should be a strong priority for local businesses. The first SEO to-do is to find out where you ...

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The Local SEO Opportunity
SEO

The Local SEO Opportunity

The Local SEO Opportunity

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7 Steps to Certain SEO Success
SEO

7 Steps to Certain SEO Success

7 Steps to Certain SEO Success

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