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Cecilia Decima

Cecilia Decima

Part of the Marketing & Communications team at the WSI Home Office, Cecilia also heads up WSI’s Google Alliance Group.
The Importance of Refreshing Outdated Content
Content Marketing

The Importance of Refreshing Outdated Content

You have outdated content on your website and should make updating it part of your editorial calendar. Need reasons to r...

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Why LinkedIn Ads Are Important
Social Media

Why LinkedIn Ads Are Important

LinkedIn Ads are an excellent way to advertise your business to a professional audience. To find out why you should use ...

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Get Familiar with Google Analytics 4
Marketing Strategy

Get Familiar with Google Analytics 4

Want to know how Google Analytics 4 differs from other versions and why you need to switch? Discover everything you need...

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Using Product Synonyms in your Ecommerce Marketing Strategy
Marketing Strategy

Using Product Synonyms in your Ecommerce Marketing Strategy

Are you using product synonyms? Scale SEO by aligning user search intent with helpful product cases for ecommerce market...

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Getting Started with Targeted Email Marketing for Your Business
Email Marketing

Getting Started with Targeted Email Marketing for Your Business

You already have the information necessary to create an email strategy for your small business. Want to learn about emai...

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Ecommerce Trends You Need to Know
Future of Marketing

Ecommerce Trends You Need to Know

Buy now pay later (BNPL), conversational commerce, and augmented reality (AR) are all current trends in ecommerce market...

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Why You Should Include GIFs in your Digital Marketing Strategy
Marketing Strategy

Why You Should Include GIFs in your Digital Marketing Strategy

Use GIFs to promote products and sales and highlight team member introductions. It can be an engaging tool for your digi...

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Should You Bother with Video Prospecting?
Video Marketing

Should You Bother with Video Prospecting?

Is there really an opportunity for salespeople with video prospecting? Learn about the steps and best practices here.

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How to Get Started with TikTok Ads in 2022
Social Media

How to Get Started with TikTok Ads in 2022

Digital marketers can no longer ignore TikTok. Read this advice to create a successful TikTok marketing strategy this ye...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.