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Cecilia Decima

Cecilia Decima

Part of the Marketing & Communications team at the WSI Home Office, Cecilia also heads up WSI’s Google Alliance Group.
Why Your Content Marketing Strategy Needs a Customer Journey Map
Content Marketing

Why Your Content Marketing Strategy Needs a Customer Journey Map

Do you know how your customers engage with your product, service, or brand? We offer reasons why every business needs a ...

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The Common GA4 Mistakes That Businesses Are Making
Conversion

The Common GA4 Mistakes That Businesses Are Making

Are you using Google Analytics 4 for user and customer insights? Here are common mistakes businesses are already making ...

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Facebook Advertising 101: How to Get Started
Social Media

Facebook Advertising 101: How to Get Started

Learn the basics of Facebook advertising and how to get started. Discover the role of AI in optimizing ad targeting and ...

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How the Web Has Evolved
Marketing Strategy

How the Web Has Evolved

Remember 1995 when you could only surf the web? Now we have Web3 with blockchain and the metaverse. Read on to learn how...

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The Art Of The FAQ Content Format In Your Blog Strategy
Content Marketing

The Art Of The FAQ Content Format In Your Blog Strategy

Frequently asked questions improve the customer experience. We share why you should use the FAQ content format in your b...

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18 Tips to Humanize your Business with Video Marketing
Video Marketing

18 Tips to Humanize your Business with Video Marketing

Vidyard held its Fast Forward Summit in March 2022, focusing on humanizing video sales. Want to know more about video ma...

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The Small Business Guide to GA4 (Google Analytics 4)
Marketing Optimization

The Small Business Guide to GA4 (Google Analytics 4)

Google Analytics has always been a powerful tool for businesses, but Google Analytics 4 (GA4) is taking the world by sto...

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How Will Zero-Click Trends Impact Your SEO Strategy
SEO

How Will Zero-Click Trends Impact Your SEO Strategy

The new era of zero-click trends is here, and it’s time to update your SEO strategy. Find out more in this blog!

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Why What You Don't Know About GA4 Can Hurt Your Business
Conversion

Why What You Don't Know About GA4 Can Hurt Your Business

Google Analytics is changing, whether you like it or not. Here's what you need to know to keep on top of your business K...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.