Largely thanks to COVID-19, companies who weren't advertising on social media now use digital marketing channels. And now that digital marketing has become essential, many business owners are looking for a simple way to measure their success and return on investment (ROI). WSI hosted a series of top-rated webinars in 2021 to help companies optimize their Facebook Ads for business growth and measure their digital marketing success. We summarize the main points below to help your business reach digital success.
Facebook Ads for Business Growth
Facebook has approximately 2.81 billion users worldwide and remains an important digital marketing channel for businesses to use. Growing your business with Facebook ads can increase your leads, sales, and brand reputation.
Jack Porter-Smith, the managing director of WSI Paid Search, hosted a top-rated webinar to assist businesses with optimizing their Facebook ads and driving business growth. Some key takeaways from the webinar included:
The three core components of Facebook ads:
- Ad targeting: Reaching customers through a target persona or your existing list of contacts.
- Ad formats: Facebook ads are formatted for mobile-friendly devices and include access to Messenger, Instagram, and WhatsApp.
- Tracking: Measuring and tracking to help you to monitor your ads
How much to spend on Facebook ads?
Jack advises that businesses spend around $30 - $60 per day on Facebook ads. The amount you spend should only increase after a 90-day discovery period when you have analyzed your results.
What's the difference between Facebook ads and Google ads?
Google ads help your business to reach individuals who are explicitly searching for a product or service. Facebook ads target individuals who might need, or be interested in, your product or service offering but not know it until they see it.
Five must-haves for measuring digital marketing success
How do business owners know if their digital marketing strategies are working? Measuring and monitoring tools for digital marketing help businesses to see how they are performing, which helps them deliver the best results.
WSI Consultant Denise Bowen also hosted a well-attended and top-rated webinar where she outlined the five things that businesses need to measure their digital marketing. Here's what you need to know:
Understanding digital marketing metrics helps bring people to your website. There are free analytics tools to monitor website traffic, website leads, paid ads, and ecommerce websites. A marketing agency (like your local WSI Consultant) can assist you with each tool.
2. Lead tracking attribution
With testing, you can determine what is working and what is not helping your business. A/B (or split) testing allows you to test two versions of something (colors, wording, images). Heat mapping is also a suitable testing method.
4. Dashboards and benchmarks
Comparing monthly, annual or seasonal numbers can help your business spot trends. A comprehensive dashboard that makes it easy to sort and filter information can help you to do this.
5. Competitor insights
Find out how you rank among competitors through competitive research. Reviewing your competitors once or twice a year will help you implement changes to beat them at their game and stand out from the crowd.
The beauty of digital marketing is that it offers a wide range of tools to solve the problems of any business. But these solutions can be costly if there's no strategy or thought behind them. That's why if you're looking for help in measuring the success of your digital marketing, get in touch with WSI today.