It doesn't take very much for people to latch onto the latest and greatest digital marketing trend that everybody is talking (or blogging) about. Recently, it's been all about content marketing, but social media and SEO have certainly had their share of the spotlight. These facts make it all the more curious that email marketing continues to go relatively unnoticed. This is only true in a comparative sense, as there are still countless blogs and discussions on email marketing. But it definitely hasn't reached the same buzzy, super-hyped levels as its fellow digital tactics.
Why? The answer is inexplicable. The stats show that email marketing is one of the most effective digital investments you can make. It works - probably better than any other digital marketing tactic - but because it's been around for so long and is deemed boring, it's underrated (and likely underused).
We want to change all that, so we focused our latest whitepaper on good old-fashioned email. WSI presents a simple, straight-forward and extremely useful resource called A Humble Guide To Email Marketing.
We don't really care that email marketing doesn't get the press it deserves because we don't think email marketing has feelings. We do, however, care about your business and its bottom line. Which is why you need to get full access to A Humble Guide To Email Marketing. This whitepaper will open your eyes to many new opportunities for your business and help you foster the most direct line to your customers: email. We'll tell you everything you need to know and help you get the ball rolling with your strategy. At the end of the whitepaper, you'll be ready to embrace the inbox as your newest digital marketing channel.
Stats That Tell The Story: it'll only take a few stats for you to become convinced that you need to start email marketing. What a story they tell. This whitepaper will also help you understand what the stats mean and hypothesize about why email marketing is so successful. When you truly get why something works so well, you'll do a better job with it yourself.
The Basics: you can't get started without the basics, so we'll tell you where to begin. As scary as email marketing might seem (especially if you have zero experience) keeping it simple will help you jump the hurdle and get moving. The excitement of launching something new and the potential for a great ROI don't hurt, either.