Customer Experience

4 Facts to Help You Avoid Flushing Your Website Budget Down the Toilet (INFOGRAPHIC)

| 4 minutes to read
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Unfortunately for many businesses - businesses with the best of intentions - there are a whole host of website design and development blunders that are funnelling their budgets to a very unsavoury place: right down the toilet! Follow along with our latest digital marketing infographic to discover the reasons why so many businesses are wasting their marketing budget and, more importantly, how you can avoid flushing yours down the drain. It's a little bit tongue-in-cheek, but we wouldn't have it any other way!

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There aren't very many businesses that have disposable cash that they can just flush down the toilet without a second thought. We've gathered a few facts from around the digital world to help you make informed decisions about the design and development of your website. The unfortunate part about businesses that flush their website budget down the toilet the first time is that they're reluctant to try it again, either because they're worried they'll make the same mistakes or that it isn't worthwhile. You've probably heard us say it before, but just in case you haven't: your website is still vitally important to digital marketing success.

Whether you're in the process of launching your first website or trying to pick up the pieces after a unsuccessful first attempt, these four facts should help you get the most out of the dollars you spend on your website.

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These days, great, error-free copywriting is (or should be) the base standard for creating content. It goes without saying that there's plenty of bad content out there, however, just because content is well written doesn't mean it's great. A digital content creator must be a great writer, a good marketer, have expansive SEO knowledge and, as discussed above, design skills (or at least a good eye for design and access to a designer). If it sounds like a lot more than just writing, that's because it is - and 57% of companies don't know how to optimize the content on their landing pages. Make sure your content creators are up to speed with optimization to ensure that the money you're putting into your website is going to good use (and not down the toilet!).

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These days, great, error-free copywriting is (or should be) the base standard for creating content. It goes without saying that there's plenty of bad content out there, however, just because content is well written doesn't mean it's great. A digital content creator must be a great writer, a good marketer, have expansive SEO knowledge and, as discussed above, design skills (or at least a good eye for design and access to a designer). If it sounds like a lot more than just writing, that's because it is - and 57% of companies don't know how to optimize the content on their landing pages. Make sure your content creators are up to speed with optimization to ensure that the money you're putting into your website is going to good use (and not down the toilet!).

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40% of your users will abandon your website if it takes more than 3 seconds to load. Take a second (or three) to let that sink in. And be honest - have you ever thought about your website's load times before? If the answer is no there's a good chance it wasn't even a consideration to your development team, which means you very well might be completely losing 40% of the traffic you're currently receiving. That's probably a staggering thought. Here's another stat to consider: 88% of online consumers are less likely to return to a site after a bad experience. That means out of the 40% you're potentially losing, only 1 in 10 visitors is ever coming back. All of that to say that addressing site speed during the development process is a great way to avoid wasting your marketing budget.

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If that last fact didn't hammer home how important your website's speed is, maybe this one will: a load time of 8 seconds or longer bumps your bounce rate to 150%. This means that whenever your site is slow, visitors go running the other way - to your competition.

If you hire somebody cheap or let your developers get lazy, you'll probably end up with a slow website. But the good news is if you make speed a priority, you'll wind up with a blazing fast website (and a budget that's going to work for you instead of swirling down the drain).

If you're interesting in learning more about website conversion then we humbly suggest that you check out the free digital marketing webinar that inspired this infographic, "Expert's Guide to Flushing Your Website Budget Down the Toilet."

And for the big finale, here's the full Expert's Guide to Flushing Your Website Budget Down the Toilet infographic in all its glory:

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