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In 2026, email remains the highest-ROI marketing channel by blending AI-powered personalization with human relevance. This blog explores how businesses can scale smart automation, boost conversions, and build lasting customer relationships through behavior-driven email strategies.
Industry reporting shows that roughly 51% of website activity is driven by automated systems rather than people. As a result, how performance is formed and interpreted is shifting upstream, well before a visitor ever reaches a website. That shift has real implications for how you read your reports, defend budgets, and decide what to double down on.
Today, businesses face a unique challenge: despite maintaining strong search engine rankings, website traffic is declining. This phenomenon is mainly due to the rise of AI-driven search engines, zero-click searches, and social media platforms that provide immediate answers directly on search results pages. To adapt, businesses must shift from traditional traffic metrics to measuring visibility, brand authority, and customer engagement across multiple touchpoints, including AI summaries and social feeds.
