The SEO game has changed—again. In the era of conversational AI, search isn’t just about links and keywords; it’s about answers. Tools like ChatGPT are becoming the new front door for digital shopping, answering complex queries like “Where can I find eco-friendly running shoes under $150 near me?” with confidence and context. The secret behind those answers? Your product feed. In this guide, we’ll break down how to optimize your product feeds for ChatGPT Shopping and GEO (Generative Engine Optimization). You’ll learn how enriched, real-time structured data fuels smarter AI recommendations, helping your products surface first—locally and conversationally.
Every year brings shiny new tactics promising growth—but chasing the wrong trends wastes time, drains your team, and derails your strategy. In 2026, the cost of distraction is too high.
This guide breaks down three popular marketing trends that look good on paper but rarely move the needle. More importantly, we’ll show you what to do instead: sustainable, ROI-driven plays that support long-term growth, not just short-term clicks.
Marketing teams today face a double challenge: doing more content, engagement, and personalization — yet still getting everything done on tight budgets and lean staffing. Fortunately, AI‑driven marketing workflow automation is no longer experimental — it’s becoming a strategic lever for efficiency, speed and scale. At WSI we’ve supported teams across retail, professional services, manufacturing and beyond, and the pattern is clear: when you automate repetitive, low‑value tasks, you free your team to focus on strategy, creativity and performance. In this article you’ll discover how to apply AI in the right way, the high‑impact areas to target, and a practical roadmap to streamline your marketing operations without sacrificing the human touch.
