As a professional, you may wonder why you even need digital marketing. Surely your qualifications alone should bring clients to your door?
Unfortunately, whether you are a doctor, lawyer, architect, or engineer, the old-school, traditional methods of acquiring business no longer work. Instead of striking sign boards, business directories, and telephone books, your online presence is now the starting point when someone is looking for your services.
Even those all-important word-of-mouth referrals are now done online.
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Investing in professional services is a highly considered undertaking. Prospects begin their quest by enlightening themselves online – as much as 67% of the buyer’s journey is done digitally.
At the same time, your website is just one of many in your niche. To get your website the attention it deserves, search engine optimization works to place your website at the top of the search engine results pages (SERPs). The higher your website’s position, the more likely prospects are to click on it – making SEO more than beneficial but essential.
Social media marketing uses well-crafted content to converse with a community of interested individuals.
Sharing industry-specific content across multiple social media networks, such as LinkedIn and Facebook, attracts curious users. When your posts showcase your strengths and expertise, your professional services company gains the competitive advantage of being visible and transparent.
A robust social media presence keeps your firm top of mind for prospects and existing clients.
Pivotal to the digital marketing strategy of your firm is content. That's why you need to use expert copywriting to demonstrate your authority, build trust, and show potential clients how you can help them.
The content produced must be relevant and valuable to your target audience. It will then be the driving force for blogs, email marketing, social media, webinars, and other forms of digital marketing.
Being recognized as a leader in your field increases your pull and your bottom line.
With over 25 years in the industry, WSI has developed an in-depth understanding of b2B and B2C markets. Despite this, we still take the time to fully immerse ourselves in your professional services firm before recommending a personalized inbound marketing blueprint.
Our agencies combine global acumen with local insights to deliver time-tested results. So what are you waiting for? Contact WSI for more information about digital marketing for professional services.
