You're an educational institution looking for ways to attract students. You've heard that digital marketing for higher education is a great way to do this, but you need help figuring out where to start.
Don't worry; WSI is here to help! Let's explore some of the top digital marketing strategies and how they can be used to attract learners to your college.
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PPC, or pay-per-click, is a type of digital marketing where you pay a company to place ads on their websites. You pay the company a predetermined amount when someone clicks on your ad.
Why should education companies use PPC? Because it's an effective way to reach potential students, guardians, or bursars. Paid advertising allows you to target learners by location, age, interests, and more – in line with the type of education you offer. You can also control how much you spend, which means you can tailor your budget to meet your needs.
Plus, PPC advertising is trackable, which helps you make tweaks to your campaign and improve your results.
Social media platforms are a powerful tool for marketing higher education institutions.
They allow you to connect with potential students and their families and share information about your institute with a wider audience. Social media marketing also allows you to build relationships with learners and other stakeholders, creating a sense of community around your institute.
One of the most effective digital marketing tools is search engine optimization - SEO. You can improve your website's ranking in search engine results pages using keywords and backlinks. This will help students find your website when they are searching for information about universities and colleges.
Speak directly to your target audience by creating and curating digital assets ranging from blogs, whitepapers, and e-books to images, videos, webinars, and podcasts.
Content marketing can play a key role in helping you develop relationships with prospective students who are researching potential institutions to attend. Once they’ve found their school of choice, content can help build loyalty and keep them engaged with your brand.
Content also allows you to position yourself as an expert in the field of higher education by providing readers with valuable insights and guidance. It also has the potential to boost your organic search rankings and drive more traffic to your website.
The beauty of digital marketing is that it is constantly evolving, and there are always new tools and techniques that can be used to improve your results. We are a digital marketing agency specializing in higher education, so we know the best ways to help you reach your target audience – the learners themselves, their guardians, or third-party sponsors - and achieve your marketing goals.
Contact WSI today for more information about customized digital marketing services for higher education.
Imagine having a Digital Marketing Expert who will work with your 1-on-1 to create a marketing strategy that is tailored specifically to your business and industry.
WSI is an award-winning team of digital marketing consultants who can help generate more clients and sales by using proven strategies that convert website visitors into paying customers. We use the latest techniques and tools to help you dominate your competition and grow your business.
Contact us today for a free consultation!
