Our leading global headquarters are in Toronto and we’re excited to assist your agency with all the digital marketing services you might need. The bulk of Canada’s population is saturated in Toronto, meaning that your company should have a competitive edge in the largest and arguably most cosmopolitan cities in Canada. We’ve come to learn at WSI over the years of delivering and collaborating on global projects that you need to implement strategies if you want to see results.
A whopping 86% of Canadians engage with businesses through social media channels, which shows that you’ll be interacting with consumers who are already engaged on the platform. Take advantage of this by ensuring that you have streamlined social media profiles on all platforms with relevant content. Your social media marketing strategy should also take into account that 31% of Canadian consumers have admitted to visiting social media before committing to purchasing a product.
People plan their lives and make decisions (from the most mundane to the biggest investments) based on how they are influenced by information they come across online. This has created challenging environments for negative feedback on products or services, but it has also created incredible opportunities to engage with your leads and customers.
Good brand awareness means that you are doing everything you can to build rapport with your customers. If a client feels as if you have earned their trust, it will translate to the favorable position of the customer becoming a loyal customer. To achieve that goal, your brand needs to become personified and tell your customers exactly who you are, what you stand for, and what you believe in. Our expert teams have created global strategies to improve brand awareness and can advise your agency on how to interact and share content with your target audience.
It’s no secret that business leaders value the generation of leads and sales, knowing that the prospects of sales could be on the line if new leads aren’t sourced and converted into customers. WSI’s range of services and different strategies will help build your leads and sales, guaranteeing those results you want to see.
Your website can be likened to your resume and will leave a lasting impression – be it good or bad. Businesses cannot underestimate the importance of the aesthetics and navigation of their sites, which is where we come in. We know how everything slots together and have the creative directors, copywriters, and strategic campaign managers who will produce a plan to guarantee your site’s success.
Half of Canada’s consumers do their shopping on their phones, which is why your company needs the best possible mobile marketing solution. Should your website not be optimized for mobile, you could lose a potential sale in a matter of seconds – simply because your site might have been too difficult to navigate. With such engaged mobile consumers, it would definitely be in your company’s best interest to have cutting-edge mobile marketing.
If you want your business to perform optimally on search pages, you’ll want to look at SEO audits, social media optimization, website optimization, link building, and content development, to name but a few.
We understand that consumers don’t always want to “be marketed to”, which is where content marketing comes into play. Instead of throwing ads at your audience, provide them with helpful and educational information that will leave them appreciative of the value of the content you have given them. WSI knows how to fill these gaps to keep your content flowing and can advise you how to use content marketing to your brand marketing advantage.
If any or all of these services appeal to your business needs, get in touch with our team at WSI for your digital marketing services in Toronto.