Switzerland is a sophisticated global business and finance hub with a GDP out of proportion to its relatively small area and population. With a total annual output of roughly US$703.1 billion, this central European country has the second-highest per capita GDP in the world. Its extremely competitive business environment is largely a result of its well-developed service sector, which accounts for about 74% of its income. As a result of its phenomenal productivity, Switzerland has a relatively wealthy population that demands goods and services from all over the world. Its main trading partner is its neighbor, the European Union. However, the United States and the United Kingdom are also significant trading partners. To make your business stand out in this competitive, fast-moving economy, it is essential that you promote yourself using the latest, cutting edge digital marketing tools. WSI’s global network of experts can offer you all the brand-building and lead-generating tactics you need.
There is no such thing as a one-size-fits-all social media marketing solution. Any efforts you make to promote your brand on Facebook, Twitter, and other platforms must be carried out strategically, with the needs and behaviors of your target audience in mind. WSI offers effective, researched, goal-driven social media marketing services, aiming to build your brand, generate leads and help maintain your reputation.
Aside from generating leads, one of the most important functions of online marketing is to maintain your business’s reputation. Your customers are able to give feedback and ask questions in real-time - and these questions and comments need to be responded to in the shortest possible time, in a way that satisfies your audience and ensures that they hold your brand in high regard. WSI promptly addresses online queries and feedback to protect the online reputation of your business.
Switzerland’s market is flooded with brands both local and international. How do you make yours stand out above all the rest? It’s important that your customers and prospects truly understand your brand and the people behind it. We focus on sharing as much information with your audience as possible about your business and what it stands for, building your brand on a foundation of trust.
Even the most brilliant brand awareness campaign will have little effect on your business’s growth if you don’t also make provision for lead generation and sales. WSI creates content that is tailored for your audience and streamlines your audience’s journey through the various stages of your sales funnel. We make use of analytics to get measurable results to inform any strategic digital marketing decisions.
Prospective customers have no need to be patient with websites that are not optimized. They can easily go to your competitors’ websites if they are better suited to your needs. Many businesses wonder why they get large numbers of visitors coming to their websites, but this is not reflected in their sales. You can avoid a high bounce rate by optimizing your website with design and content that holds your audience’s interest and makes the sales journey easy and seamless.
Mobile marketing is the fastest growing marketing channel. People don’t always have access to their desktops or laptops, but their mobile phones are in their hands almost 24 hours a day, providing an ideal outlet for sustained, intensive marketing efforts. We can help optimize your website for display on mobile phones, making your eCommerce platform more accessible.
Search engine optimization (SEO) is an essential part of digital marketing. Few people read further than the top ten search engine results for any given search term. By working a carefully researched SEO strategy into your content marketing, WSI will ensure that your business is among those top results. We also incorporate link building strategies, SEO audits, and create content to keep your business relevant and top-of-mind.
Just as the strength of your business is ultimately about the quality of the products and services you provide, so the success of your marketing rests on the quality of your content. You need to create content that attracts and holds your customers’ interest, and that they find useful and informative. WSI creates scheduled quality content to share with your audience – and we do so for companies around the world.
If you need cutting edge digital marketing service in Switzerland, get in touch with WSI’s experts today.