As the economic heart of the Pacific Northwest, the Greater Seattle Area in Washington State has a growing economy with a wide diversity of industries and a rate of expansion that exceeds many other metropolitan areas in the country, as well as that of the nation as a whole. Future job growth in the area is expected to be 43.8% over the next ten years, compared to the national average of 33.5%. Traditionally a center for the forestry and lumber industries, Seattle is now a multifaceted modern urban economy where the biggest employers are the professional, scientific, and technical services (16.7%), followed by the retail sector (11.6%). The Port of Seattle is also a vital node for global trade, welcoming large numbers of visitors and cargo from across the Pacific Ocean. Any business wanting to thrive in this bustling and competitive environment needs to employ effective digital marketing tools. WSI can offer the newest and most effective brand building and lead generation techniques to any business looking to experience growth in Greater Seattle.
Social media is one of the most important marketing platforms today, regardless of where your business trades. Many people think they simply need to aim to grow their numbers of followers on platforms like Facebook and Twitter, but this is only part of the story. The effective use of social media depends on research-based strategies that drive your unique business goals. WSI employs cutting-edge tools to build your brand, generate leads and help maintain your reputation through social media.
In such a competitive market, your customers have options. If they lose faith in your brand, they can easily go to one of your competitors. For this reason, you must continually manage your online reputation: resolve complaints, answer questions, deliver on your service promises, and engage your audience. WSI facilitates your customer engagement platforms, helping you to maintain an unimpeachable online reputation.
Bringing your brand to the attention of your audience is only half the battle, especially in a market as diverse and competitive as that of Greater Seattle. The other half of your efforts must be dedicated to ensuring that your customers and prospects truly understand your brand and the people behind it. WSI focuses on sharing as much information with your audience as possible about your business and what it stands for, building your brand on a foundation of trust, and nurturing continued engagement with your business.
While increasing awareness of your brand is important, it is more important that you see tangible results from your marketing efforts. WSI works closely with you to fully understand your business and your audience and what is required to generate leads and close sales. We then create content and sales strategies that promote and facilitate these goals. We use sophisticated analytics to monitor results and inform your marketing strategies.
Your website is not only there to create publicity for your brand. It is also your virtual storefront, where much of your business will be conducted and concluded. It is important that this platform is aesthetically appealing and optimized to allow for the conversion of leads to sales. WSI’s web design specialists can build a website for you that grabs and holds your audience’s interest and makes it easy and desirable for them to buy from you.
People spend more time looking at their phones than they do working on their laptops and desktops, so it stands to reason that your digital marketing must reach your audience on their mobile devices. WSI will optimize your website for mobile use, making it easier to generate leads and close sales.
SEO is at the heart of digital marketing. Since search engines are the primary point of access to the internet for most people, wise digital marketers know how to use these platforms to ensure that the right people can find your brand. Few people look further than the top few search results when they Google a particular term. With careful research of keywords pertaining to your industry, and building content around those keywords, WSI can ensure that your business appears at the top of the page and becomes the first choice for prospects who need the products and services you offer. SEO can also be localized so that you are easy to find in the Seattle area.
Your website or social media posts will not hold attention for long if they do not offer content that your audience finds useful and informative. Using a research-based approach, WSI generates content on your behalf that fosters engagement and plays a key role in lead generation.
If you require world-class digital marketing services in the Greater Seattle Area, contact WSI.