The main goal of any agency in Canada is to be able to provide a host of world-class digital marketing services. However, this can prove difficult when you are roping in the clients left, right and centre, but are working with limited resources and a small in-house team. In this situation, it makes sense to partner with another company that will be able to provide the same digital marketing services at a level of quality that your clients have come to expect. Enter WSI.
WSI specializes in providing incredible digital marketing services to a number of reputable agencies in Canada. Not only are we equipped to ensure that our services meet and exceed all expectations, but we are also known to be able to cover all the bases when it comes to the various types of digital marketing services on offer. We provide everything from services focused on generating leads and sales, to website design, mobile marketing, SEO, social media marketing and more. Here is everything that you need to know.
When you opt to partner with us, you can be certain that you will be signing up to benefit from a true full-service, all-in-one digital marketing solution. Currently, our services include: Leads and Sales, Website Design, Online Reputation Management, Brand Awareness, Social Media Marketing, Mobile Marketing, SEO Services and Content Marketing.
It goes without saying that the more leads and sales you have and make, the higher your profits are going to be, which is great news for any agency! As such, you will likely be relying quite heavily on digital marketing to help boost this aspect of your business. Here at WSI, we focus our attention on assisting you in finding and reaching the right prospective customers, capitalizing on the digital economy as well as supercharging your buyer’s journey for maximum results.
Your website acts as the heart of your company’s online presence, hence the reason why it is so important to ensure that it is designed well from both an aesthetic and functional perspective. The WSI team has many years of experience when it comes to website design and development in Canada. We focus on:
It should be obvious that there is no point in putting any money into digital marketing services if your online reputation is not being properly nurtured and looked after in the process. Ultimately, the main goal should be to establish an online reputation that is both favourable and authoritative. Businesses want their customers to look to them for industry-related news and information. They want to be the first port of call when potential customers are in search of the specific product or service that they provide. The question is, how exactly is this kind of reputation achieved?
It revolves around dedicating time, energy and resources into humanizing your business and making it more relatable. You should be utilizing social media to build not only strong relationships, but also to monitor review sites. Allow WSI to handle this important aspect of digital marketing on your behalf.
You could be supplying the best product or service in all of Canada. However, this simply does not account for much if nobody knows that your brand even exists. While the main focus should be on improving leads and sales, there also needs to be a certain amount of time dedicated to maximizing brand awareness and making sure that the business is easily recognizable. Here at WSI, we prioritize customer engagement. We use inbound marketing techniques to effectively build and strengthen your brand, not only specifically online, but also in a general sense. We work hard to get your business seen!
Social media is an invaluable tool when it comes to collecting insight into your target market, interacting directly with both existing and prospective customers, and ensuring that your brand always remains top of mind. However, social media marketing is nowhere near as simple as posting a few times a week and replying to comments as quickly as possible. It is both an art and a science, and it takes a tremendous amount of work to master. Luckily, WSI specializes in both social media optimization and online community management, allowing us to help you capitalize on this opportunity and really put the power of social media to good use.
Mobile marketing has been an important aspect of business for many years now, and it only continues to increase. Did you know that, as of 2020, mobile devices account for approximately 50% of website traffic? In other words, every second person who is visiting your website is doing so using their mobile phone. If the website is not properly optimized in order to accommodate this and maximize user experience, this could also mean that you are losing out on half of your leads and sales! WSI offers mobile marketing strategy services to assist you in tackling this new business challenge (and profiting from it) with confidence.
Just when you think that you understand how SEO works and you have implemented it to perfection, Google goes and launches another algorithm update that derails your rankings and negatively impacts your digital marketing progress. The secret to SEO (search engine optimization) is preparing for algorithm updates before they even happen and staying up to date with various news and trends as they emerge. This, in itself, is a full-time job, hence the reason why so many agencies in Canada opt to outsource their SEO services to expert digital marketing companies like WSI. We are happy to take care of both on-page and off-page SEO for a full-service strategy guaranteed to deliver results.
We pay special attention to:
The easiest way in which to promote your brand as an authoritative and trusted provider is through the content that you post, promote and share with your following. Better yet, great quality content is also key to boosting your Google rankings and generating more visitors to your website. However, while your first instinct will be to create promotional content geared towards educating the reader on your products/services and their many benefits, this is not the type of content marketing that is going to get you seen. Instead, you need to be focused on creating content that is engaging, informative, helpful and relevant to your business.
Forget about keyword stuffing and boasting about how long you have been in business. The main focus should be on producing content that naturally boosts user experience and moves customers through the buyer’s journey. Choose WSI to be your content marketing partner. Our team can lend a hand with not only content marketing strategy, but also with content creation.
Are you in search of a local consultant in Canada who really knows and understands your market? When you partner with WSI, you get that and so much more. You also gain access to the tools, skills and knowledge of our entire agency network and, essentially, become a part of our global family. Our digital marketing team has many years of experience in working with a number of incredible agencies and businesses (both big and small) from all around the world. So, you can expect to profit from a unique mix of digital marketing tools, strategy and know-how.
Yes, WSI is a global company with a finger in every pie, if you will. However, there is no mistaking the fact that our digital marketing strategies are effectively created with each partner agency’s local market in mind. We offer customized local digital marketing services and solutions for your company, your city and your product offering in order to ensure the best possible local results and profits regardless of where your business is situated or who your target market is. Our solutions are carefully tailored to suit your needs and your expectations, all the while aligning with your goals and growing alongside your business every single step of the way.