A lot of businesses are reeling to get their website up to standard to avoid violating the new CCPA, and if you haven’t managed to get yours in order yet, we can help you achieve this. The CCPA gives customers the right to opt-out of their personal data being shared with businesses. If your website does not have a stipulated page to allow consumers to exercise this right, you could risk being issued a fine by the California Attorney General. Your Privacy Policy should also be updated to provide transparency to customers about your personal information collection practices and explain that they have a right to opt-out of their information being sold.
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Firstly, if you have a business in California, consider yourself lucky to be fishing in a big pond. Had California been a country, its $3.1 trillion economy could have ranked between countries like Germany and the United Kingdom. With a healthy economy and growing new ventures, WSI can help create strategies to ensure that you find those crucial leads and convert them into customers.
Considering the CCPA, social media marketing might pose new challenges to businesses, as consumers have the option to no longer share their data with social media platforms or third parties. This, understandably, could affect targeted marketing and cause uncertainty for businesses when launching social media marketing campaigns in California. Our experts know how to launch and create effective results-driven campaigns while complying with the CCPA.
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Managing your company’s online reputation could seem a stressful task, especially when you’re cautious about the implementation of new legislation. We have extensive experience in managing the online reputation of major global brands and understand how to engage with your customers and how to discreetly manage potential negative feedback.
Consumers are attracted to brands that engage with them and strive to stand for something. If your brand does not have a narrative to get that loyalty from leads, we can create strategies to elevate brand awareness to build your credibility.
Just like your website, your mobile marketing needs to be updated to fall within the boundaries set by the CCPA. Besides this, if your website has not been optimized for mobile use it will encourage bounce rate – and no business wants that.
Whether you would like us to tailor your content development or perform SEO audits to ensure that your business ranks on search engines, we can perform magic to do what is best for your business. We offer a wide variety of SEO services in California that also include social media and website optimization, as well as link building, to name but a few.
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We know what consumers have become desensitized to endless marketing, which is why we understand the value of content marketing. Should you simply not have the time to keep up with content generation to keep your audience engaged with valuable and helpful information, rest assured that we can take control of what might seem to be a time-consuming task.
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In the rapidly evolving world of digital marketing and business innovation, WSI is at the forefront of leveraging AI effectively. Our advanced AI tools and strategies can significantly enhance your marketing efforts, giving you a competitive edge. We’re committed to guiding you through the complexities of AI technology to ensure it works to your greatest advantage. Integrating AI into your business strategy can revolutionize your success, and we're here to support you every step of the way.
If you want to get your business CCPA compliant or feel uncertain, get in touch with WSI for guidance and assistance on your digital marketing services in California.
