California has just recently started to enforce its new California Consumer Protection Act (CCPA) in July 2020, raising concern among businesses that need to ensure that they are compliant with the restrictions around online customer data collection. Businesses that need to pay attention to being compliant are those that generate half their annual gross revenue from the sale of the personal information of consumers, or businesses that raise in excess of the annual gross revenue of $25 million (this applies to any business, not just those based in California). If you want to make sure that your business adheres to the guidelines of the legislation in the early days of implementation, let WSI assist you in formulating strategies that will not only keep your business compliant but also geared for marketing success.
Firstly, if you have a business in California, consider yourself lucky to be fishing in a big pond. Had California been a country, its $3.1 trillion economy could have ranked between countries like Germany and the United Kingdom. With a healthy economy and growing new ventures, WSI can help create strategies to ensure that you find those crucial leads and convert them into customers.
Considering the CCPA, social media marketing might pose new challenges to businesses, as consumers have the option to no longer share their data with social media platforms or third parties. This, understandably, could affect targeted marketing and cause uncertainty for businesses when launching social media marketing campaigns in California. Our experts know how to launch and create effective results-driven campaigns while complying with the CCPA.
Managing your company’s online reputation could seem a stressful task, especially when you’re cautious about the implementation of new legislation. We have extensive experience in managing the online reputation of major global brands and understand how to engage with your customers and how to discreetly manage potential negative feedback.
Consumers are attracted to brands that engage with them and strive to stand for something. If your brand does not have a narrative to get that loyalty from leads, we can create strategies to elevate brand awareness to build your credibility.
Just like your website, your mobile marketing needs to be updated to fall within the boundaries set by the CCPA. Besides this, if your website has not been optimized for mobile use it will encourage bounce rate – and no business wants that.
Whether you would like us to tailor your content development or perform SEO audits to ensure that your business ranks on search engines, we can perform magic to do what is best for your business. We offer a wide variety of SEO services that also include social media and website optimization, as well as link building, to name but a few.
We know what consumers have become desensitized to endless marketing, which is why we understand the value of content marketing. Should you simply not have the time to keep up with content generation to keep your audience engaged with valuable and helpful information, rest assured that we can take control of what might seem to be a time-consuming task.
If you want to get your business CCPA compliant or feel uncertain, get in touch with WSI for guidance and assistance on your digital marketing services in California.