Any business can advertise its products or services to potential customers. Content marketing, however, focuses on creating a meaningful conversation with customers to develop a relationship. Consumers find greater resonance in a business through curated content marketing, as this form of marketing seeks to provide valuable and informative content that they can relate to and engage with.
WSI understands that consumers will have greater brand recall when you share your brand’s story. Although content marketing creates a competitive edge in the digital landscape, you need to have an active brand awareness strategy to keep your brand top of mind. Don’t hesitate to share your brand's history with consumers, especially the challenges you've faced in building your business to its current state. In doing so, you will create a human-centered approach that will enable consumers to relate to your brand. Tell consumers about your company’s values, vision, and mission – consumers find resonance in brands they can support.
Lead generation remains a vital goal of any marketing campaign. While it should always be a goal, it shouldn’t be your only goal. When consumers have a good digital experience, your lead generation and sales will follow. WSI has assisted global companies with strategies to address the full scope of the user experience. To help drive revenue growth and lead generation, we focus on fundamentals such as analytics, automation, SEO, content marketing, and website optimization.
You may not be aware of the digital content circulating online about your business that could harm your reputation. Online reputation management typically focuses on managing the content found through branded search terms on the first page of search engine results, improving online ratings and reviews, and improving online customer service. We understand the value of your brand’s online reputation, which is why we offer strategic and human-based services to maintain your brand image.
A recent report indicates that social media users have grown by more than half a billion in 2020. With 99% of social media users accessing platforms via their mobile phones and spending an average of 2 hours and 22 minutes on these platforms per day, there’s no doubt that you need to use this channel to engage with your audience. WSI offers an array of services to schedule, create, or manage your social media marketing on all your platforms.
If you need help to get your business to appear in search engine results pages to build traffic to your site, we can help to improve your SEO. WSI incorporates various strategies and tactics to improve your results through link building, SEO audits, website optimization, and content marketing.
Mobile marketing provides a flexible option to define your target audience and ensure that your marketing message reaches this audience effectively. This marketing approach offers you the flexibility to specify your budget and provides results that you can optimize to enhance your campaign revenue or achieve your goals.
Consumers don’t hesitate to bounce from a page if it takes too long to load or feels too complicated to navigate. To keep visitors engaged with your site through optimized design or to integrate an online shop, WSI has the expertise to assist with any of your website optimization needs.
Should you want to collaborate with WSI to assist with digital marketing services in British Columbia, contact our team of digital experts today.
