Making a difference in our clients’ lives
We positively impact the lives of our clients beyond their KPI reports.
We positively impact the lives of our clients beyond their KPI reports.
WSI is dedicated to providing agencies in Africa with a full-service solution when it comes to world-class digital marketing. Currently, our list of services includes: SEO Services, Leads and Sales, Brand Awareness, Social Media Marketing, Online Reputation Management, Mobile Marketing, Content Marketing, and Website Design.
SEO is all about providing visitors to your website with the best user experience possible. There are a variety of factors that go into this. Ultimately, user experience is based on a lot more than simply boasting a beautiful website. It also needs to be easy to navigate, provide plenty of opportunities to explore quality content and make it simple for browsers to find what they are looking for.
Here at WSI, we focus our attention on several aspects of search engine optimization. For example:
We are well-versed in both on-page and off-page SEO, therefore providing your clients with a sure-fire improvement in their organic website traffic and, hopefully, their online sales too.
The main goal of any digital marketing strategy for every business, regardless of size or type, is to maximize leads and sales. That is why it is this precise ambition that drives the WSI team. We are dedicated to helping your agency’s clients to generate a greater number of business opportunities, all the while ensuring a marked improvement in that all-important bottom line.
We can achieve all this through various approaches to digital marketing, including pay per click advertising, bolstering online reputation management tactics, and spending time conducting strategic social media marketing through various online platforms, such as LinkedIn, Twitter, Instagram, and Facebook.
Digital marketing can be leveraged to improve overall brand awareness. Essentially, ‘brand awareness’ refers to the sheer number of people (and potential customers, in particular) who are actively aware of your business and its offering. Ultimately, it is important to ensure enhanced brand awareness not only to improve sales but also to boost the chances of your brand remaining ahead of the curve when it comes to your competitors. Can you say for certain that your potential customers will remember your brand before they remember one of your competitors? If so, then you know that you are on the right track! If not, there is more work to be done – and WSI is here to assist with that.
Social media marketing is about so much more than simply serving advertisements to followers. It is about connecting with your customers on a deeper, more personal level to drive an improvement in brand loyalty. It is, therefore, important that you strive to make your brand available to interact with your customers at any given time. If they give you a compliment based on your service delivery, respond promptly thanking them for their kindness. Similarly, if they message you directly complaining about a defective product or a rude employee, a timeous, polite response is expected, too.
Along with actively responding to your customers’ engagements, it is also up to you to elicit them in the first place. Play an active role in posting interesting and engaging content, start thoughtful conversations – simply be SOCIAL.
The reality is that all of this can prove extremely time-consuming. Hence the reason why your agency probably has countless requests from companies big and small to lend a hand. Allow WSI to take over on your behalf. Rest assured that we are equipped to provide a well-rounded service, paying close attention to:
Managing a brand’s online reputation works closely in line with the realm of social media marketing in general. However, it is a slightly split focus from the promotional aspect of this approach to digital marketing. It revolves around doing everything in your power to keep your customers and potential customers looking fondly upon your brand and favoring it over your competitors.
When it comes to online reputation management in Africa, not only is the tone and information included in responses to customers important, but the response must be sent through timeously too. That is why it pays to enlist the services of experts who know exactly how best to respond to all different types of customers. Enter WSI!
According to a Pew Research Centre Study, it is estimated that around 91% of South African all adults own mobile phones, with 51% of adults owning smartphones, specifically. While other African countries’ statistics are likely to be somewhat less staggering, the reality is that mobile phone usage is probably more widespread than most would originally anticipate. That means that when people in Africa are accessing the internet or scrolling through social media newsfeeds, they are highly likely to be using their mobiles as opposed to a laptop or a desktop computer.
This is the reason why effective and strategic mobile marketing is imperative for African businesses. It is also the reason why most African agencies are focusing so strongly upon this specific division of online marketing.
Excellent content, particularly on your company website, takes center stage when it comes to delivering above-average user experience. It works in your favor in terms of impressing both your potential clients and the various search engines.
The WSI team specializes in creative content marketing in Africa, with a strong emphasis on the following:
A stunning, well-functioning website is at the heart of every brand and its digital marketing efforts. Here at WSI, we boast many years of experience in building and designing websites from scratch for a variety of businesses across a broad spectrum of industries.
we take the time to:
Despite being a global company, we pride ourselves on having a focus on local and equipping local agencies with all that they need to grow and evolve. We promise a tailored approach to outsourced digital marketing services and a team of experts that you can count on for effective communication and fast delivery according to deadlines.
WSI always takes the time to get to know your area and your existing client base. We then craft our strategies and approaches according to the local results that you want to achieve, and the types of clients that you hope to ‘hook’ going forward.
