WSI's Co-founder Dan Monaghan used to fly around the word trying to convince rooms full of people that this thing called "The Internet" was a big deal. That was way back in 1995 when WSI was a digital marketing pioneer. These days, digital marketing is a booming industry, and with the evolution of technology, it's a little easier to get the word out to businesses that need help.
We're always looking to share information with interested parties, so Dan Monaghan recently sat down with Inc. Magazine contributor and CEO of Likeable Local Dave Kerpen to discuss digital marketing. The result of that meeting of the minds is an article featured in Inc. Magazine called The 6 Secrets of Effectively Advertising to Your Clients. In the piece, Dan uses our society's advancements in technology as a backdrop to shed light on how you and your business can tap into his 6 secrets.
Here's an excerpt from WSI's article in Inc. Magazine:
"For businesses, it's never been easier to advertise to clients. Why? It comes down to how much you know about the people you want to reach. And these days, there's an unprecedented amount of client data available to whoever wants it; you just have to know what you're looking for and where to find it.
It's hard to imagine, but our reality is becoming increasingly similar to the fictional worlds depicted in films like Minority Report and Her, where advertising is hyper-personalized and every aspect of a person's life is digitally integrated. We're not there yet, but we're closer than most people realize."