Mel Gard

Mel is crazy about Paid Search Marketing, SEO, Reputation Management, and Google Analytics. She is a speaker and Chairperson of KZN Women in Business.

Lead Generation

Benefits of PPC for Lead Generation: Get More Conversions

October 17, 2023 | 11 Minutes to Read

Of all the lead generation tactics available to you, PPC is perhaps the most important. Here are 4 reasons why.

Conversion

Unleashing the Power of GA4: 5 Game-Changing Tips for Business Owners

July 7, 2023 | 3 Minutes to Read

Use Google Analytics 4 to measure how well your marketing efforts are converting to leads and sales. What are the top 5 ...

SEO

Let’s Simplify Some Commonly Confused SEO Concepts for You

November 28, 2022 | 5 Minutes to Read

Confusing search engine optimization terms should not deter you from leveraging this powerful tool. We bring you a mini-...

Marketing Strategy

Tips To Effectively Maximize Your Digital Ad Spend

April 7, 2018 | 5 Minutes to Read

If your digital advertising is not bringing you results you want, it may need some fine-tuning. We've got some simple st...

Landing Pages

Landing Page for Lead Generation: 9 Essential Components

November 14, 2017 | 4 Minutes to Read

What are the landing page components that are absolutely essential for an effective lead generation strategy? We discuss...

Marketing Automation

5 Top Metrics That Every Marketer Should Pay Attention To

June 5, 2017 | 4 Minutes to Read

How can data be used to make meaningful and impactful marketing decisions for a brand? Let's discuss the top 5 actionabl...

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