How to Use AI in Your Marketing Strategy Without Wasting Time or Budget
AI spending should earn its place in the marketing budget. The strongest opportunities are tied to a specific business constraint, supported by reliable data and measured against a commercial outcome before they scale. Leaders also need to account for review time, process changes and the cost of getting high-consequence outputs wrong. AI deserves further investment when it improves performance without creating more cost, complexity or risk than the business can justify.
