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From Traffic to Visibility: How to Win in a Zero-Click, AI-First World

February 18, 2026 | 10 minutes to read

Today, businesses face a unique challenge: despite maintaining strong search engine rankings, website traffic is declining. This phenomenon is mainly due to the rise of AI-driven search engines, zero-click searches, and social media platforms that provide immediate answers directly on search results pages. To adapt, businesses must shift from traditional traffic metrics to measuring visibility, brand authority, and customer engagement across multiple touchpoints, including AI summaries and social feeds.

Future of Marketing & AI

If You Collect Customer Data, California Privacy Law Already Affects You

February 17, 2026 | 6 minutes to read

California’s Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) set strict requirements for how businesses collect, use, disclose, and manage personal information from California residents. Designed to strengthen consumer data rights and transparency, these laws affect everything from website forms and CRM systems to advertising and analytics platforms. Understanding their impact helps organizations stay compliant while maintaining operational efficiency and customer trust.

Future of Marketing & AI

How to Build AI Governance That Works

February 15, 2026 | 4 minutes to read

You don’t need a massive tech team to govern artificial intelligence—just smart policies, safe tools, and processes your team will actually follow. As AI becomes more embedded in everyday business operations, clear governance is critical for staying compliant, managing risk, and unlocking long-term value. But many organizations still rely on informal or outdated practices. This guide breaks down six practical steps to build AI governance that’s effective, scalable, and ready for the rapidly evolving regulatory and technology landscape in 2026 and beyond.

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From Traffic to Visibility: How to Win in a Zero-Click, AI-First World

If You Collect Customer Data, California Privacy Law Already Affects You

How to Build AI Governance That Works