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Digital marketing tips, tricks, and best practices you can put into action.

How to Build AI Governance That Works
Future of Marketing & AI

How to Build AI Governance That Works

You don’t need a massive tech team to govern artificial intelligence—just smart policies, safe tools, and processes your team will actually follow. As AI becomes more embedded in everyday business operations, clear governance is critical for staying compliant, managing risk, and unlocking long-term value. But many organizations still rely on informal or outdated practices. This guide breaks down six practical steps to build AI governance that’s effective, scalable, and ready for the rapidly evolving regulatory and technology landscape in 2026 and beyond.

Why Most Personas Fail—And How to Make Yours Actionable
Marketing Strategy

Why Most Personas Fail—And How to Make Yours Actionable

Understanding your audience is only the first step—executing that understanding through actionable, behavior-based personas is where many businesses fall short. By focusing on user behavior, motivation, and "jobs to be done", marketers can craft more effective messaging, content, and offers that directly address customer needs.

How to Structure Content for AI Answer Engines: A GEO and AEO Guide
SEO

How to Structure Content for AI Answer Engines: A GEO and AEO Guide

To stand out in AI-powered search, your content needs more than great writing—it needs structure. This blog explains how to apply Generative Engine Optimization (GEO), schema markup, and scannable formats to help AI understand and cite your expertise.