From Traffic to Visibility: How to Win in a Zero-Click, AI-First World
Today, businesses face a unique challenge: despite maintaining strong search engine rankings, website traffic is declining. This phenomenon is mainly due to the rise of AI-driven search engines, zero-click searches, and social media platforms that provide immediate answers directly on search results pages. To adapt, businesses must shift from traditional traffic metrics to measuring visibility, brand authority, and customer engagement across multiple touchpoints, including AI summaries and social feeds.
