Digital marketing tips, tricks, and best practices you can put into action.
Google is moving Local Services Ads from a separate dashboard into Google Ads, changing how budgets, bidding, reporting, and leads are managed. Before your account moves, export historical reports and review which services can profitably take on more demand. Use the transition to connect ad spend with booked jobs, team capacity, and margin so the campaign supports the next stage of growth.
Video works best as a decision-support asset that shows how a business handles complexity, risk, and implementation. When recordings are built around commercially important questions and packaged with clear titles, captions, transcripts, and supporting content, they can strengthen buyer confidence across websites, search, social media, sales conversations, and AI-assisted research. The business value comes from matching every video to a specific decision, distribution point, and measurable outcome.
AI-assisted search is giving buyers more control over how they research, compare, and shortlist providers before speaking with sales. Businesses that rely on broad service descriptions risk leaving important questions about fit, cost, risk, and implementation unanswered. A stronger content strategy starts with the questions closest to revenue, then supports each answer with credible evidence and a clear next step. The result is better visibility, stronger buyer confidence, and sales conversations that start further along.
