The Small Investment That Makes the Rest of Your Marketing Work
Most marketing underperforms not because teams execute badly, but because they start without direction. Without defined goals, buyer understanding, and measurable outcomes, execution becomes fragmented, budgets dilute, and results stall—no matter how many channels you activate. A strategy‑first investment of around 10 % of your time and budget clarifies goals, personas, journeys, and value drivers. That clarity turns marketing from a guessing game into a focused, measurable growth system. When execution follows strategy, spend becomes efficient, impact becomes visible, and ROI becomes defensible.
