Marketing & AI Predictions That Will Shape Search, Strategy and Spend in 2026
As 2026 dawns, digital marketing is entering a new era — one defined by AI‑driven search, omni‑touchpoint experiences, and data strategies built on trust. The old rules of SEO alone no longer apply. To capture attention and drive growth, brands must optimize for discovery across platforms, prioritize first- and zero-party data, and humanize their AI workflows for genuine audience connection. In this article, we uncover the five major trends set to shape marketing in 2026 — from “Search Everywhere” optimization and privacy-first data models to omnichannel journeys, authenticity in an AI-first world, and strategic leadership. Read on to get ahead.
