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WSI Honors Denise Bowen as Q4 Top Contributor for Advancing AI-Ready Marketing Strategies
News

WSI Honors Denise Bowen as Q4 Top Contributor for Advancing AI-Ready Marketing Strategies

Discover how Denise Bowen's contributions to WSI's AI and digital marketing strategies are helping businesses adapt and grow in an evolving landscape.

Why Email Still Delivers the Highest ROI in 2026 (and How to Max It)
Email Marketing

Why Email Still Delivers the Highest ROI in 2026 (and How to Max It)

In 2026, email remains the highest-ROI marketing channel by blending AI-powered personalization with human relevance. This blog explores how businesses can scale smart automation, boost conversions, and build lasting customer relationships through behavior-driven email strategies.

Over Half of Website Traffic Isn’t Human. It’s Time to Rethink Performance Metrics.
Marketing Strategy

Over Half of Website Traffic Isn’t Human. It’s Time to Rethink Performance Metrics.

Industry reporting shows that roughly 51% of website activity is driven by automated systems rather than people. As a result, how performance is formed and interpreted is shifting upstream, well before a visitor ever reaches a website. That shift has real implications for how you read your reports, defend budgets, and decide what to double down on.