Digital marketing tips, tricks, and best practices you can put into action.
WSI’s 2026 WebAward winners span four very different industries. Each site serves a different audience and supports a different buying decision. Together, they show what strong business websites consistently get right.
Power Surge Electric entered the Ottawa market without an established brand, review base or steady source of inbound demand. WSI built the strategy from the ground up, aligning positioning, digital acquisition, reputation, lead tracking and recruitment with the company’s growth goals. The program generated 733 tracked conversions while the business expanded its team, fleet and operating capacity. The result was a stronger source of customer demand backed by the people and capacity needed to support continued growth.
Ranking losses on high-value pages can hit the pipeline before SEO recovers. The immediate job is to quantify the weekly lead shortfall, improve conversion on the traffic that remains, and decide whether paid search should temporarily cover part of the gap. A disciplined 48-hour response can protect qualified demand without turning temporary support into open-ended spending.
