Rupinder Kaur

Rupinder Kaur

From the Marketing team at the WSI Home Office in Toronto, Rupinder is focused on content and AI-enabled marketing that supports digital strategy and brand growth.
Why Non-Human Traffic Changes Website Metrics
Marketing Strategy

Why Non-Human Traffic Changes Website Metrics

February 19, 2026 | 7 Minutes to Read

Industry reporting shows that roughly 51% of website activity is driven by automated systems rather than people. As a re...

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