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Valerie Brown-Dufour

Valerie Brown-Dufour

As President, Valerie is responsible for providing support and education to the WSI global franchise system and managing the innovation of the WSI business model as a whole. Overall, Valerie ensures WSI Consultants have the tools, methods, and support they need to remain top amongst digital marketing agencies.
Social Media Marketing for Business: Facebook vs. Instagram
Social Media

Social Media Marketing for Business: Facebook vs. Instagram

Explore the debate of Instagram vs. Facebook for business marketing. Explore the strengths and weaknesses. Select the ri...

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3 Signs It’s Time to Hire A Digital Marketing Agency
Lead Generation

3 Signs It’s Time to Hire A Digital Marketing Agency

Is your lead generation strategy starting to show fewer results? You might need to hire a digital marketing agency. Here...

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How to Build a Full-Service Social Media Team (Part 2)
Social Media

How to Build a Full-Service Social Media Team (Part 2)

There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Depar...

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How to Build a Full-Service Social Media Team (Part 1)
Social Media

How to Build a Full-Service Social Media Team (Part 1)

Regardless of whether you’re going to hire your own internal team or work with an agency, it's important to understand s...

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How The WSI Lifecycle Helps Your Business
Marketing Strategy

How The WSI Lifecycle Helps Your Business

The WSI Lifecycle® is the process WSI uses to get the best possible results for our clients. Learn more about it with ou...

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A Digital Marketer Discusses the Changing Role of Customers
Customer Experience

A Digital Marketer Discusses the Changing Role of Customers

Digital marketing is about anticipating and catering to the customers’ needs, but what if the customers’ role keeps chan...

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Why the Customer Experience You Deliver is Vital in A Digital World
Customer Experience

Why the Customer Experience You Deliver is Vital in A Digital World

A good customer experience can transform dissatisfied customers into enthusiastic ones. This post dives into what you ne...

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WhyDigital Marketing is An Investment, Not An Expense
Marketing Strategy

WhyDigital Marketing is An Investment, Not An Expense

Digital marketing is not a cost. It’s an investment in the present and future growth of your business. Learn more about ...

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WSI Named Top Agency by Web Marketing Association 2nd Year in a Row
News

WSI Named Top Agency by Web Marketing Association 2nd Year in a Row

WSI brings home 13 more WMA WebAwards in the 2020 competition and has again earned Top Agency Award recognition.

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.