Valerie Brown-Dufour

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.
How to Deliver the Experience Your Future Customers Expect
Future of Marketing

How to Deliver the Experience Your Future Customers Expect

Willing to get left behind because you refuse to adapt? If not, read on to discover how to deliver the experience your f...

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The Importance of Future-Proofing Your Business
Future of Marketing

The Importance of Future-Proofing Your Business

Worried you might be losing customers? Read on to learn the importance of future-proofing your business and how to start...

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3 Ways to Align Your Customer Experience With Your Marketing Message
Customer Experience

3 Ways to Align Your Customer Experience With Your Marketing Message

Today’s strategies are undervaluing a marketing tenet that can calm the collective storm in the minds of marketers: a gr...

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Trust: An Active Ingredient of Great Marketing Strategies?
Marketing Strategy

Trust: An Active Ingredient of Great Marketing Strategies?

Yes, trust is absolutely an active ingredient of great marketing strategies. A marketing strategy without a heavy dose o...

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The Importance of Leadership in A Digital World
Future of Marketing

The Importance of Leadership in A Digital World

WSI's COO Valerie Brown-Dufour recently came up with a few things that highlight the importance of leadership in a digit...

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3 Signs It’s Time to Let An Agency Help You Generate Leads
Lead Generation

3 Signs It’s Time to Let An Agency Help You Generate Leads

We wrote about the 3 signs it's time to let an agency help you generate leads. Once you know you need help, the next ste...

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Successful Napa 2017 Digital Summit Is One More Feather in WSI’s Cap!
News

Successful Napa 2017 Digital Summit Is One More Feather in WSI’s Cap!

The Napa 2017 Digital Summit brought together digital experts and marketers to interact, collaborate and discuss current...

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Fun Times Start With a Bang for the WSI Cycling Team @ the Lowell 50 Gravel Road Race
News

Fun Times Start With a Bang for the WSI Cycling Team @ the Lowell 50 Gravel Road Race

The biking season started with a bang for the enthusiastic WSI Cycling crew with the Lowell 50 Classic Gravel Road Race ...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.