Valerie Brown-Dufour

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst digital marketing agencies.
A WSI Case Study Spotlight: Sunsweet
News

A WSI Case Study Spotlight: Sunsweet

Sunsweet approached WSI to develop a digital marketing strategy for their European market. This case study highlights th...

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3 Ways Working With A Marketing Agency Is Better Than Going It Alone
Marketing Strategy

3 Ways Working With A Marketing Agency Is Better Than Going It Alone

Solopreneurs and marketing agencies – not traditionally a match – are actually perfect partners, and we explain why on t...

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Facebook vs. Instagram: Which is Right for Your Business?
Social Media

Facebook vs. Instagram: Which is Right for Your Business?

In this blog post, we compare Facebook and Instagram, and discuss which of the two social media platforms is right for y...

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How To Make Money By Keeping Your Promises
Marketing Strategy

How To Make Money By Keeping Your Promises

It’s simple – if you work hard to keep the promises you make to your customers, your business will grow and you’ll make ...

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Digital Marketing is An Investment, Not An Expense
Marketing Strategy

Digital Marketing is An Investment, Not An Expense

Digital marketing should be seen as an investment in your company’s future, not an expense and here are some reasons why...

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How to Deliver the Experience Your Future Customers Expect
Future of Marketing

How to Deliver the Experience Your Future Customers Expect

Willing to get left behind because you refuse to adapt? If not, read on to discover how to deliver the experience your f...

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The Importance of Future-Proofing Your Business
Future of Marketing

The Importance of Future-Proofing Your Business

Worried you might be losing customers? Read on to learn the importance of future-proofing your business and how to start...

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3 Ways to Align Your Customer Experience With Your Marketing Message
Customer Experience

3 Ways to Align Your Customer Experience With Your Marketing Message

Today’s strategies are undervaluing a marketing tenet that can calm the collective storm in the minds of marketers: a gr...

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Trust: An Active Ingredient of Great Marketing Strategies?
Marketing Strategy

Trust: An Active Ingredient of Great Marketing Strategies?

Yes, trust is absolutely an active ingredient of great marketing strategies. A marketing strategy without a heavy dose o...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks and best practices in all aspects related to digital marketing. Check out our latest posts.