If knowing is half the battle, then the other half is acting on that knowledge.
As an executive in a digital marketing agency, I’ve come to realize that I work in an extremely tough industry. I see the amount of challenges faced by my team, our agencies and the clients we serve, and am in awe of the sheer amount of problem solving that goes on around me.
I absolutely hope that our 30 Greatest Lead Generation Tips, Tricks & Ideas eBook helps you produce a steady stream of new customers on your own. That’s how it was written and designed, and that’s why we sent it out into the world.
At the same time, I know generating leads is difficult. Since new customers are critical to a business’s success, the pressure to develop a lead generation process from scratch can seem overwhelming. Couple that with varying levels of knowledge and experience, and the simple fact is not everybody who reads our eBook will be able to do it on their own.
And that’s okay!
We love DIY business owners who are capable of using content marketing to achieve their goals. But at the end of the day, we’re all about helping businesses grow revenue by leveraging the Internet. The best way for us to do that is to dig in and work alongside your team to generate more leads and add dollars to your bottom line.
To help anybody out there struggling to decide whether they need assistance generating leads, I came up with three signs it’s time to work with an agency. Once you know you need help, the next step is asking for it!
Failure to Launch
One of the biggest obstacles to doing anything, whether it’s starting a business or packing a suitcase, is getting started. The act of starting is much more difficult than it seems, and that’s because it involves the fragility of the human psyche.
Packing means leaving, and whether it’s friends, family or your dog, leaving behind the things you love is hard (even if it’s for a vacation).
When it’s something bigger like starting a new business, the underlying cause of failure to launch is fear. Fear of the unknown, of not having success; there are many logical reasons fear prevents people from getting started.
If you’ve yet to start applying the lead generation tips and tricks we outline in our eBook, it’s a surefire sign you could use a helping hand to set your business in the right direction.
Lead Generation Just Isn't Working
We’ve all tried to accomplish something and come up a little bit short. We’re extremely confident in our 30 Greatest Lead Generation Tips, Tricks & Ideas eBook and strongly believe the tips and tricks can get results. But sometimes even the best-laid plans don’t work out.
The most common and similar example I can think of is DIY housework. In an age where you can find a tutorial video for almost every type of household problem, DIY housework has supposedly never been easier.
Yet how many times have you heard a story about somebody trying to fix the plumbing in their house, only to finally tap out and call a plumber? Or how about hiring an electrician after DIY-rewiring results in an near-miss electrocution?
If you’ve run through our lead generation playbook and come up empty-handed, do not give up. Give us a call or send us an email, there are many ways we can lend a hand, which includes everything from working with you on a full lead generation campaign to answering a quick question and sending you back to the DIY grind.
There’s No Time
Another reason businesses turn to agencies for help with their lead generation efforts is time. Time is money, and whether it’s business owners who need to focus on the clients they do have, or in-house teams that already have too much on their plates, lack of time is a huge pain point.
Businesses often view the choice to keep marketing in-house as a pragmatic, money-saving decision. But just as often, the end result is a bunch of wasted energy and the conclusion that there’s just no time to set up a lead generation campaign properly.
A word to the wise: if you have any sort of inkling that you don’t have enough time available to set up a lead generation campaign, then it’s definitely beneficial to let an agency help you do it.
Conclusion: Consider a Digital Marketing Agency
If you’ve gotten this far in the post and are still asking, “Hey, what’s this 30 Greatest Lead Generation Tips, Tricks & Ideas eBook she’s talking about?!!” then please, download the guide right now!
For everybody else, again, we encourage you to implement our tips and tricks on your own. Our intention with the eBook was to distill lead generation into 30 actionable items that a business owner or a marketing team could implement.
However, if you’re having trouble getting started, aren’t seeing the results we outline, or just plain don’t have the time, then contact WSI, a leading international digital marketing agency. We’d love to help your big idea reach its full potential by providing you with a steady stream of qualified leads!