Valerie Brown-Dufour

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.
The Role of the Customer is Changing - Are You Ready?
Customer Experience

The Role of the Customer is Changing - Are You Ready?

Through building a collaborative culture, companies and brands are able to unlock the potential to accommodate to the changing role of the customer.

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Using Data-Driven Creativity to Enhance the Customer Experience
Customer Experience

Using Data-Driven Creativity to Enhance the Customer Experience

Find out how and why data has become vital to shaping customer experiences across all marketing strategies and campaigns.

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A WSI Case Study Spotlight: Sunsweet
News

A WSI Case Study Spotlight: Sunsweet

Sunsweet approached WSI to develop a digital marketing strategy for their European market. This case study highlights th...

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3 Ways Working With A Marketing Agency Is Better Than Going It Alone
Marketing Strategy

3 Ways Working With A Marketing Agency Is Better Than Going It Alone

Solopreneurs and marketing agencies – not traditionally a match – are actually perfect partners, and we explain why on t...

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Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?
Social Media

Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?

In this blog post, we compare Facebook and Instagram, and discuss which of the two social media platforms is right for y...

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How To Make Money By Keeping Your Promises
Marketing Strategy

How To Make Money By Keeping Your Promises

It’s simple – if you work hard to keep the promises you make to your customers, your business will grow and you’ll make ...

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Why Marketing is An Investment, Not An Expense
Marketing Strategy

Why Marketing is An Investment, Not An Expense

We wrote about a few reasons why everybody – marketers included – needs to view marketing as an investment, not an expen...

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How to Deliver the Experience Your Future Customers Expect
Future of Marketing

How to Deliver the Experience Your Future Customers Expect

Willing to get left behind because you refuse to adapt? If not, read on to discover how to deliver the experience your f...

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The Importance of Future-Proofing Your Business
Future of Marketing

The Importance of Future-Proofing Your Business

Worried you might be losing customers? Read on to learn the importance of future-proofing your business and how to start...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.