Valerie Brown-Dufour

As President, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.
The Anatomy of a Full-Service Social Media Team (Part 2)
Social Media

The Anatomy of a Full-Service Social Media Team (Part 2)

There’s no secret combination or magic number of how many designers, curators or analysts to add to a Social Media Department. There are many ways to build your team, which will be unique to your company’s budget, goals, industry and capacity for training.

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The Anatomy of a Full-Service Social Media Team (Part 1)
Social Media

The Anatomy of a Full-Service Social Media Team (Part 1)

Regardless of whether you’re going to hire your own internal team or work with an agency, it's important to understand some of the key social media positions, skillsets and responsibilities you might need on your team.

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WSI Wins 15 More WMA Awards to Bring Total to Over 100
News

WSI Wins 15 More WMA Awards to Bring Total to Over 100

WSI wins 15 WMA WebAwards in the 2019 competition, bringing  our tally to over 100 WMA Awards since 2007. 

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WSI Named Top Agency by Web Marketing Association
News

WSI Named Top Agency by Web Marketing Association

WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. 

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The Role of the Customer is Changing - Are You Ready?
Customer Experience

The Role of the Customer is Changing - Are You Ready?

Through building a collaborative culture, companies and brands are able to unlock the potential to accommodate to the changing role of the customer.

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Using Data-Driven Creativity to Enhance the Customer Experience
Customer Experience

Using Data-Driven Creativity to Enhance the Customer Experience

Find out how and why data has become vital to shaping customer experiences across all marketing strategies and campaigns.

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A WSI Case Study Spotlight: Sunsweet
News

A WSI Case Study Spotlight: Sunsweet

Sunsweet approached WSI to develop a digital marketing strategy for their European market. This case study highlights th...

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3 Ways Working With A Marketing Agency Is Better Than Going It Alone
Marketing Strategy

3 Ways Working With A Marketing Agency Is Better Than Going It Alone

Solopreneurs and marketing agencies – not traditionally a match – are actually perfect partners, and we explain why on t...

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Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?
Social Media

Facebook vs. Instagram: Which Social Media Platform is Right for Your Business?

In this blog post, we compare Facebook and Instagram, and discuss which of the two social media platforms is right for y...

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The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.