Rod Wallace

WSI World

If I had to describe my focus as a Digital Marketing Consultant with WSI in a few words, I’d say I’m both the lead detective in defining my client’s digital blueprint and the project orchestrater in coordinating the wealth of technical resources that WSI has amassed in this space over the last 25 years. This allows me to create a clear path to getting results.

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Rod Wallace

Service Areas

  • Carolinas
  • Virginia and Georgia
  • Ohio
  • Kentucky
  • Indiana and Illinois

Recent Engagements

  • Led a global sales team responsible for generating over $1B in annual topline revenue.
  • Provided strategic direction of key accounts to maximize revenue conversion, identify new business opportunities and maintain a high customer retention rate.
  • Aggressively pursued sales targets to produce $30M in average annual new business.
  • Successfully won request for quote (RFQ’s), representing $1.3B in total contract value with some of the largest retailers, financial institutions and technology companies in the world.

Skills

  • Strategic Account Management
  • Lead Conversion
  • Marketing
  • Business Development

Get to Know Me in 60 Seconds

If I had to describe my focus as a Digital Marketing Consultant with WSI in a few words, I’d say I’m both the lead detective in defining my client’s digital blueprint and the project orchestrater in coordinating the wealth of technical resources that WSI has amassed in this space over the last 25 years. This allows me to create a clear path to getting results.

My name is Rod Wallace and I have recently combined 30 years of sales and marketing experience with the world’s largest digital marketing agency network, WSI. As a former director of enterprise sales for the world’s #1 transportation company, FedEx, I have worked with 100’s of businesses throughout the U.S. I received my BSBA with a focus in marketing from The Ohio State University and an MBA from Benedictive University in Lisle, IL.

When thinking about the critical factors that have led to many long-lasting business relationships, I attribute a skillset centered around communication and creating strategic alignment with my clients and their customers.

If I had to describe my focus as a Digital Marketing Consultant with WSI in a few words, I’d say I’m both the lead detective in defining my client’s digital blueprint and the project orchestrater in coordinating the wealth of technical resources that WSI has amassed in this space over the last 25 years. This allows me to create a clear path to getting results.

I am also a certified minority business enterprise through the National Minority Supplier Development Council. I’ve worked with small, medium and global businesses to identify the critical needs leading to increased conversions and top line revenue.

I’m originally from Cincinnati, Ohio but have spent the majority of the past 20 years in Chicago, Illinois working with many businesses based in that region. I currently live in Charlotte, North Carolina on Lake Norman and have a passion for fitness, boating and golf. My wife and I have 4 adult children and a grandson that we love spending time with.

Mike Chavez - Mike Chavez Painting, Owner.
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
Mike Chavez - Up to 74% Increase in Organic Traffic and Inquiries
Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

CLINICA DA MAMA - Increased Online Bookings By More Than 100%
CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

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