Cheryl Baldwin

Cheryl Baldwin

Cheryl Baldwin is the Director of Marketing & Communications at WSI’s Corporate Office. With more than two decades of experience in digital marketing, Cheryl leads the global brand, marketing strategy, and communications efforts for one of the world’s largest networks of digital and AI consultants.
Web Analytics 101: Santa's 'Naughty or Nice' List
Marketing Optimization

Web Analytics 101: Santa's 'Naughty or Nice' List

Are you review your web analytics? Make sure to get on the nice list this holiday season and check out what you might be...

Make Your 'Brain' Smarter With Data & Insights
Customer Experience

Make Your 'Brain' Smarter With Data & Insights

The good news is it's never too late to start measuring and analytics are always going to pay dividends. Check our webin...

Collaborating With The Crowd
Marketing Strategy

Collaborating With The Crowd

One of the most effective practices for quickly producing a stream of material with fresh messages is collaboration.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your ideal place to get tips, tricks, and best practices for digital marketing.