My name is Susan Salgado, and I’ve recently became part of the WSI team. I’m based in San Jose, California. I enjoy living in the Bay Area because it combines innovation, diversity, and entrepreneurial energy—an ideal environment for helping businesses grow.
When thinking about the skills I bring to our clients, I’d highlight that I’m a strategic digital marketing consultant and Fractional CMO with over 20 years of experience in corporate marketing across the fi nancial services and B2C industries. I’ve led brand launches, digital strategy initiatives, and technology rollouts at a national scale.
In addition to my partnership with WSI, I currently serve as a consultant for a U.S.-based remittance company, where I lead the implementation of a new POS system across 1,000+ locations. I also advise eCommerce and service-based businesses on optimizing their digital footprint and developing clear, actionable marketing strategies.
If I had to describe my focus as a Digital Marketing Consultant with WSI in a few words, I’d say I deliver data-driven digital solutions that help SMEs build visibility, generate qualified leads, and scale with confidence.
Our office has expertise working with small and midsize enterprises (SMEs), particularly those seeking structure and strategic leadership in their digital marketing. I’m proud of the customer partnerships we’ve built. Our team recently helped a home décor eCommerce brand improve its online presence and audience engagement. One of my favorite projects was supporting a national fi ntech company through a complex tech rollout—ensuring marketing and operations were aligned every step of the way.
