Gerhard Brugger

WSI World

The way travelers discover hotels is changing. As Google Search evolves and AI becomes another path to finding where to stay, hotels and professional short-term rental operators have a new opportunity to build more visibility of their own. I work with hospitality operators to strengthen their Direct Ecosystems - making them easier for travelers and AI to discover, understand, and choose while reducing long-term dependence on third-party travel platforms.

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Service Areas

  • Miami, FL
  • United States
  • Latin America & Caribbean
  • Global

Recent Engagements

  • Luxury Boutique Hotel Chain +$5M Direct Booking Revenue
  • High-End Vacation Rental Operator +$15M Direct Booking Revenue
  • Independent Boutique Hotel - Building the Digital Distribution Foundation
  • 50-Unit Vacation Rental Operator - Transitioning from Airbnb to a Direct Ecosystem

Skills

  • AI Discovery
  • Direct Ecosystems
  • Guest Intelligence
  • OTA Independence Strategy

Get to Know Me in 60 Seconds

The way travelers discover hotels is changing. As Google Search evolves and AI becomes another path to finding where to stay, hotels and professional short-term rental operators have a new opportunity to build more visibility of their own. I work with hospitality operators to strengthen their Direct Ecosystems - making them easier for travelers and AI to discover, understand, and choose while reducing long-term dependence on third-party travel platforms.

Gerhard Brugger's path to hospitality started in technology. He spent more than a decade leading software products in AI, semantic search, and knowledge management, including roles at Oracle and InQuira.

The rapid rise of generative AI drew his attention to hospitality and the way travelers discover where to stay. He saw an opportunity for hotels and short-term rental operators to build more visibility of their own - and become less dependent on third-party travel platforms.

Mike Chavez - Mike Chavez Painting, Owner.
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.
Mike Chavez - Up to 74% Increase in Organic Traffic and Inquiries
Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

CLINICA DA MAMA - Increased Online Bookings By More Than 100%
CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

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