The way travelers discover hotels is changing. As Google Search evolves and AI becomes another path to finding where to stay, hotels and professional short-term rental operators have a new opportunity to build more visibility of their own. I work with hospitality operators to strengthen their Direct Ecosystems - making them easier for travelers and AI to discover, understand, and choose while reducing long-term dependence on third-party travel platforms.
The way travelers discover hotels is changing. As Google Search evolves and AI becomes another path to finding where to stay, hotels and professional short-term rental operators have a new opportunity to build more visibility of their own. I work with hospitality operators to strengthen their Direct Ecosystems - making them easier for travelers and AI to discover, understand, and choose while reducing long-term dependence on third-party travel platforms.
Gerhard Brugger's path to hospitality started in technology. He spent more than a decade leading software products in AI, semantic search, and knowledge management, including roles at Oracle and InQuira.
The rapid rise of generative AI drew his attention to hospitality and the way travelers discover where to stay. He saw an opportunity for hotels and short-term rental operators to build more visibility of their own - and become less dependent on third-party travel platforms.


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