Booking.com, Expedia, and Airbnb are great at filling rooms. They're terrible for building a business. Most boutique hotels and short-term rental operators are trapped paying 15–30% commissions on every booking - with little control over pricing, guest relationships, or long-term growth. I work with owners and operators who are ready to change that. The goal isn't to abandon the platforms - it's to make them optional.
Booking.com, Expedia, and Airbnb are great at filling rooms. They're terrible for building a business. Most boutique hotels and short-term rental operators are trapped paying 15–30% commissions on every booking - with little control over pricing, guest relationships, or long-term growth. I work with owners and operators who are ready to change that. The goal isn't to abandon the platforms - it's to make them optional.
Gerhard Brugger is a hospitality growth strategist specializing in boutique hotels and short-term rental operators who want to reduce OTA dependency and build sustainable direct booking engines.
He works with owners and operators to diagnose what's actually constraining growth, clarify channel strategy, and prioritize investments before additional marketing spend.
As part of WSI, a global digital marketing network with 30+ years of experience and hundreds of award-winning campaigns, Gerhard brings enterprise-level strategy, analytics, and automation to independent hospitality brands.
His approach is data-driven, transparent, and built around one goal: making the platforms optional.


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