David Lebovic

WSI Digital Strategy

Delivering best-in-class growth marketing strategies for founder-led companies.

Schedule a Strategy Call

(424) 282-3582

david.lebovic@wsidigitalstrategy.com

www.wsidigitalstrategy.com

Service Areas

Los Angeles
Ventura County
Orange County
San Diego

Recent Wins

Led the rebrand of a PE-backed SaaS company that netted them a +900% in site traffic and a +40% in inbound leads.
Built a dual-track go-to-market strategy for a residential water filtration company, one side to drive consumer demand, the other to recruit plumbing companies as distribution partners.
Developed the full brand positioning and US launch strategy for a children's connected wearable device entering a crowded market with established competitors.

Skills

Brand Strategy
Go-To-Market Strategy
Market Positioning
Buyer Persona Development
Demand Generation

Get to Know Me in 60 Seconds

Tactics are easy to sell. Strategy is harder to do. I do the harder thing.

Most marketing problems are positioning problems.

I've spent 20 years figuring that out, working with companies ranging from Toyota, LEGO, and Warner Bros. to founder-led businesses in environmental services, health tech, and a dozen other industries where the product is strong but the go-to-market hasn't caught up.

The pattern I see most often: a technically capable company, a founder who is the de facto CMO, and a marketing function built on gut instinct and whatever an agency convinced them to buy. The tactics aren't the problem. The lack of a real strategy underneath them is.

My work starts with the busy work most consultants skip: asking simple questions until the business itself gets clearer, mapping the actual market, figuring out who the real buyer is and whether the messaging reaches them. Then building the roadmap.

No junior handoffs. No retainer before the strategy. No channel recommendations before I understand what you're actually trying to build.

If you're growing fast with no system behind it, or you've plateaued and aren't sure why, that's where I work.

“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."

Mike Chavez - Mike Chavez Painting, Owner.

“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."

Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.

Mike ChavezHome Service

Up to 74% Increase in Organic Traffic and Inquiries

Mike Chavez Painting is a local business who was looking to improve its website design to better showcase their work and enhance their good reputation. Since partnering with WSI, they have launched a competitive SEO strategy and...

Watch Their Success Story

CLINICA DA MAMAHEALTHCARE

Increased Online Bookings By More Than 100%

Due to an unoptimized and poorly maintained digital presence, Clinica da Mama was losing potential customers to less qualified breast clinics in the area. Partnering with WSI enabled them to "go digital" with their customer acquisition activities.

Read Case Study

What's Not Working?

Describe where you're stuck, whether it's growth that's plateaued, a market you can't seem to crack, or a marketing function that's all tactics and no strategy. The more specific, the better.

What Problem Do You Need Help With?

Tell us what's wrong. Give us as many details as you'd like.