Cathy O'Kane

I am a marketing and growth strategist within the WSI Network based in the Kansas City metro area, focused on helping businesses eliminate wasted marketing spend and turn strategy into disciplined, measurable execution.

With more than 25 years of experience across marketing, brand management, product development, and sales, I bring a rare combination of strategic and hands-on execution expertise. I identify where marketing investments are breaking down—and how to fix hem.

Together with the WSI Network, we work with businesses facing increasing marketing pend without clear visibility into what is driving results. We streamline efforts into structured, accountable systems that connect strategy to execution across digital channels, including e-commerce, email, social, SEO, and marketplace platforms.

Our approach is grounded in financial and performance discipline: aligning marketing to business objectives, improving measurement and attribution, and ensuring every marketing dollar works toward growth rather than guesswork.

Clients engage us to identify what is working, what is not, and what is being wasted—so they reduce inefficiencies, make better decisions, and drive consistent, measurable revenue.